Marketing Tips

Marketing Tips: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Marketing Lessons From the Toxic Avenger: B-Movie Maker and Businessman Jeffrey Sass on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Author, speaker, and entertainment business veteran Jeffrey Sass shares marketing lessons from his book, Everything I Know About Business and Marketing, I Learned From THE TOXIC AVENGER: (One Man's Journey to Hell's Kitchen and Back).
  Marketing Inspiration, Marketing Smarts, Marketing Strategy, Marketing Tips
• Marketing Smarts Special: Experts Share Their Holiday Wishes for Marketers [Podcast]by Mack Collier, Kerry O'Shea Gorgone
  Twelve top marketing experts share their wish list for marketers: what they wish marketers would stop doing, and what they'd like to see more of in the coming year.
  Marketing Smarts, Marketing Strategy, Marketing Tips
• Marketing Smarts Special: Mistakes Marketers Make and Lessons From Industry Experts [Podcast]by Mack Collier, Kerry O'Shea Gorgone
  What's the biggest mistake marketers make? 15 marketing experts answer this question, sharing stories and advice in this special yearend episode.
  Marketing Smarts, Marketing Strategy, Marketing Tips
• Facebook Marketing Expert Mari Smith Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Facebook marketing expert Mari Smith shares tips for achieving the best reach possible using a combination of paid and organic posts.
  Email Lists, Facebook, Marketing Smarts, Marketing Tips, Social Media
• Marketing Smarts Special: Industry Stars Reveal Their No. 1 Strategy for Success [Podcast]by Mack Collier, Kerry O'Shea Gorgone
  16 Marketing Smarts guests from 2013 tell you which marketing tactic they would choose, if they could use only one.
  Blogging, Content Marketing, Customer Experience, Customer Insight, Marketing Smarts, Marketing Strategy, Marketing Tips, Social Media, Thought Leadership, Word-of-Mouth
• Eyes Wide Open: Author Noreena Hertz Talks to Marketing Smarts About Consumer Behavior [Podcast]by Kerry O'Shea Gorgone
  What factors influence decision-making? Author Noreena Hertz discusses her book, Eyes Wide Open, which uses scientific research about decision-making processes, along with real-world examples.
  Behavioral Marketing, Customer Insight, Marketing Smarts, Marketing Tips
• Marketing So Useful, People Would Pay for It: Youtility Author Jay Baer Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Jay Baer's new book, Youtility, provides a comprehensive guide for businesses on "marketing sideways" and winning loyal customers by providing extremely helpful content. Baer offers compelling evidence that becoming a Youtility leads to business success, and provides tips for making ...
  B2B Marketing, Brand Loyalty, Content Marketing, Customer-Centric, Customer Loyalty, Customer Relationships, Marketing Challenges, Marketing Smarts, Marketing Strategy, Marketing Tips
• Born to Blog: Author Mark Schaefer Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Mark W. Schaefer has written three books, including best-sellers Return on Influence and The Tao of Twitter. His marketing blog, {grow}, has won numerous international awards. I invited Mark to Marketing Smarts to discuss his recent book, co-authored with Stanford ...
  Blogging, Blogging Strategy, Content, Content Marketing, Corporate Blogging, Creativity, Inbound Marketing, Marketing Smarts, Marketing Strategy, Marketing Tips
• Marketing Smarts Podcast: Making the Most of the Mobile Momentby Matthew Grant
  "Mobile is a behavior. It's not a technology." That's what Tim Hayden, CMO of 44Doors, told me when we discussed the "mobile moment" in this episode of our Marketing Smarts podcast.
  Customer Behavior, Marketing Smarts, Marketing Tips, Mobile Marketing, Podcasting