Direct Marketing

Direct Marketing: How-to articles covering the latest marketing tactics, tips, and strategies.

• Best-Practices and Tips for Integrating Direct Mail Into Email Marketing CampaignsDennis Kelly, Nancy Harhut
  There is wisdom in integrating direct mail into email marketing campaigns. Here are tips and best-of-breed guidelines for effectively doing so.
  Direct Marketing, Email
• Direct Mail: How to Succeed in a Digital Era [Infographic]Laura Forer
  Direct marketing not only has a place in modern marketing campaigns still but also pairs well with other marketing channels, according to today's infographic. Direct marketing can help you create ...
  Customer Behavior, Digital Marketing, Direct Marketing, Multichannel Marketing, Print Collateral
• Direct Marketing Fundamentals: How to Increase Response (an Interview)Leslie DeLay
  The success of a direct marketing campaign depends, to varying degrees, on your list, your offer, and your creative. Getting those three things to work together in sync—in online and ...
  Advertising, Direct Marketing, Email, Marketing Strategy
• Five Direct Mail Myths About Millennials [Infographic]Laura Forer
  If a marketer sends a direct mail piece to a Millennial, is it even read? Very possibly, yes, says today's infographic, which debunks myths about Millennials' interactions with direct mail ...
  Customer Behavior, Direct Marketing, Marketing Communications, Millennials
• How Direct Mail Is Winning in the Age of the Internet [Infographic]Laura Forer
  Think direct mail is dead? Think again, according to this infographic from Experian. Check out the numbers on this billion-dollar industry.
  Advertising, B2C, Customer Relationships, Digital Marketing, Direct Marketing, Email, Email Marketing, Print Collateral
• Head-to-Head: Direct Mail vs. Email [Infographic]Laura Forer
  Direct mail versus email: Which is more effective, and which gives the best ROI? It's not a zero-sum game. Check out this infographic from the UK for more.
  Direct Marketing, Email, Email Campaigns, Email Marketing, Marketing Strategy, ROI
• Six Building Blocks of a High-Converting Lead Generation FormAshley Walsh
  Let's be honest: Website visitors hate to fill out your lead generation forms. Luckily, there are proven ways to reduce form friction and get prospects to hand over their valuable ...
  Content, Customer Acquisition, Direct Marketing, Email, Lead Generation, Sales, Web Content, Website Design
• The Top Digital Channels for Generating B2B LeadsAyaz Nanji
  B2B marketers say email, organic search, whitepapers, webinars, and LinkedIn are the most effective digital channels/tactics for generating leads, according to recent research from DemandWave.
  B2B Marketing, Content, Content Marketing, Direct Marketing, Research Summaries, Sales, Social Media, Social Networking, Survey Data
• The Top 20 Digital Marketing InfluencersAyaz Nanji
  Who reaches the most digital marketers on social media? Which influencers have the biggest impact on digital marketing discussions in the United States?
  Direct Marketing, Influencer Marketing, Interactive Marketing, Research Summaries, Twitter
• How Much Time Do Employees Spend on Social Media at Work?Ayaz Nanji
  Two-thirds of workers in the United States say they check social media while on the job, according to recent research from Bambu by Sprout Social.
  Direct Marketing, Research Summaries, Social Media, Social Networking, Survey Data