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Website Design: How-to articles covering the latest marketing tactics, tips, and strategies.
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10 Overlooked B2B Optimization Opportunities to Boost Your WebsiteIris ShoorYou've been testing CTAs and landing pages, but now what? Here are 10 lesser-known—but highly effective—tactics you can use to increase website conversions.
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How Color and Typography Influence Consumers [Animated Infographic]Laura ForerColor and typography set the tone for your brand. They are the first elements people notice, so make sure you get them right.
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Six Essential Design Tools for MarketersEugine DychkoThese six online tools can help all types of marketers level-up their graphic-design skills.
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Are You Guilty of Stealing Images? How to Avoid Breaking Copyright Law [Infographic]Laura ForerFinding images online can be so easy—but using those images for marketing can also be illegal. Check out the infographic to see how to source your images ethically and legally.
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Top 10 Typography Trends of 2018 [Infographic]Laura ForerTypography can be a fun and functional way to showcase your brand. Check out this graphic for 10 inspiring font and typeface ideas and trends you can explore this year.
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Creative Trends We'll Be Seeing More of in 2018 [Infographic]Laura ForerGive your eyes a treat and find design inspiration with this visual guide to current creative trends.
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Moving Pictures: How to Increase Engagement With CinemagraphsChad LottAlthough there are no marketing silver bullets, cinemagraphs are fairly shiny and new—and still rare enough to have impact. Find out what they are, how they're different from GIFs, and ...
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What Today's Shoppers Want, and How Omnichannel Retailers Can Satisfy ThemBarry FeldmanRetailers must now meet the needs and wants of customers wherever they are—in stores, on mobile or desktop sites, in apps, and on social platforms. Here are the preferences of ...
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Typography: Terminology You Should Know [Infographic]Laura ForerWhen you're considering a typeface for your brand or project, knowing the right terminology can help you work with graphic designers to select the right font. This infographic explains shoulders, ...
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How to Keep Up With the Rise of the Visual Internet [Infographic]Laura ForerThe Internet is worth a trillion pictures, according to an infographic about the rise of visual content online. Check it out to learn about ways writers can keep up with ...
Website Design: Podcasts containing in-depth interviews with smart marketers from all walks of life.
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For Marketing Success, the Rx Is UX: Tracy Rosecrans of Healthline on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneTracy Rosecrans, SVP of marketing and product for Healthline media, explains how she used content, UX, and SEO to transform Healthline.com into the fastest-growing health information site in the US, with more than 40 million monthly unique views.
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Did You See That? EyeTrackShop's Jeff Bander Talks Eye Tracking on Marketing Smarts [Podcast]by Matthew GrantBefore we can effectively communicate with our customers, we need to get their attention. According to Jeff Bander of EyeTrackShop, this means that when evaluating the effectiveness of our ads or calls-to-action or emails or whatever, we need to answer ...
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How-to Articles
Beyond Event Attendance Metrics: Capture Buying Signals With a ... by Peter Micciche
How Brands Can Responsibly Roll Out AI as Government Regulations ... by Eric Yaverbaum
The Hidden Saboteur: How Dirty Data Undermines Your B2B ... by Kevin D'Arcy
Turn Content Syndication Into a Lead- and Revenue-Generating ... by Keith Turco
For Marketers, AI Has Changed the Game: Be Positionless or Be ... by Pini Yakuel
