Marketing Operations

Marketing Operations: How-to articles covering the latest marketing tactics, tips, and strategies.

• How to Use an Agile Marketing Strategy to Improve Your Marketing CampaignsJohanna Rivard
  As a marketer, you've likely asked yourself or your team how you can best deliver value to your customers. Adopting an Agile marketing strategy might well be the best answer ...
  Management, Marketing Operations, Marketing Smarter
• The Secret to ABM Success: How to Use Private Investigator Skills to Build a Winning ProgramDr. Debbie Qaqish
  Pull out your magnifying glass and read on to learn how to dig up clues about accounts and create a winning ABM program.
  Account-Based Marketing, Customer Relationships, Marketing Operations, Research, Sales
• 10 Steps Marketers Can Take to Prepare for 'California's GDPR'Abdul Rastagar
  Phew, you survived GDPR! Time to relax and... wait, what? The California Consumer Privacy Act was recently passed? Here's how marketers can get ahead of the competition by preparing for ...
  Customer Relationships, Data, Marketing Operations
• The Fearless B2B Marketer's Guide to Auditing Your Marketing DepartmentChristine Slocumb
  Does the word "audit" give you the chills? Fear not! An audit can help your marketing team run more efficiently and make your marketing efforts more effective. And it can ...
  Marketing Operations, Marketing Smarter
• Sorry, Marketing, You Don't Own Sales EnablementKen Gaebler
  Sales enablement is no longer a task limited to the marketing team. When your business takes a more holistic approach to sales enablement, sales teams are more likely to increase ...
  Account-Based Marketing, Lead Generation, Marketing Operations, Sales
• How to Overcome Two of Content Marketing's Toughest ChallengesJacob Warwick
  Two of the biggest challenges content marketers face are finding enough time and hiring the right talent. Here's how to solve those problems.
  Content Marketing, Management, Marketing Operations, Time Management
• Go With the (Work)flow: Why You Need Process to Make Your Marketing Programs Run SmoothlyAudriana Vojkovich-Bombard
  Tired of last-minute projects and fire drills? Here's how to get your processes in order so you can spend less time planning and more time getting your marketing done.
  Management, Marketing Operations, Time Management
• GDPR Is Already Here: A Simple Marketing Guide for ComplianceKay Kienast
  GDPR may seem like a burden, but it helps us marketers think Customer First. Here's how to make sure you not only comply with GDPR's regulatory requirements but also provide ...
  Customer Communications, Email, Email Lists, Management, Marketing Operations
• The Top Three Reasons Sales and Marketing Alignment Is Off [Infographic]Laura Forer
  If your marketing and sales teams still aren't quite aligned, you're not alone—but you could be behind the competition. Check out these top three challenges to alignment and see how ...
  Management, Marketing Challenges, Marketing Operations, Sales
• How to Create a Customer Experience Program and a Winning Marketing Team: Context MarketingLars Birkholm Petersen
  Marketers need to understand customers and offer truly personalized experiences, delivering the right content or services to the right people at the right time—i.e., the right context. Here's how to ...
  Customer Experience, Customer Relationships, Marketing Operations, Project Management