Nielsen Data

Nielsen Data: How-to articles covering the latest marketing tactics, tips, and strategies.

• Television Advertising in 2017: Audience, Cost, Duration, and Genre TrendsAyaz Nanji
  The US television audience for the 2017-2018 season consists of 304.5 million viewers and 119.6 million households, according to recent research from Nielsen.
  Advertising, Nielsen Data, Research Summaries, Television
• The 10 Most Talked About Television Shows on Social MediaAyaz Nanji
  The Walking Dead was the most talked about television show on social media during the 2016-2017 season, according to recent research from Nielsen.
  Nielsen Data, Research Summaries, Television
• How Many Americans Subscribe to Streaming Video Services?Ayaz Nanji
  Some 41% of US homes have access to a subscription-based video-on-demand services (such as Netflix) according to 4Q14 data from Nielsen.
  Content, Customer Behavior, Nielsen Data, Research Summaries, Television, TV, Videos
• Global Consumer Confidence Is Up, Led by North AmericaAyaz Nanji
  Consumer confidence around the world rose in the third quarter of 2014, according to a recent report from Nielsen.
  Customer Behavior, Nielsen Data, Research Summaries, Survey Data
• Global Shopping Trends: Indians Like Brands, Greeks Go for GiftsAyaz Nanji
  Consumers with Internet access in growth markets have become voracious shoppers, often exceeding the global average in early adoption of products, affinity for aspirational brands, researching, and deal sensitivity, according ...
  Customer Behavior, International Marketing, Nielsen Charts, Nielsen Data, Research Summaries, Survey Data
• Number of 'Zero-TV' Households Reaches 5 Million in USLenna Garibian
  About 95% of Americans watch TV using traditional cable or satellite options, whereas the other 5%—the so-called "Zero-TV" viewers—are bucking tradition (because of cost or lack of interest) in favor ...
  Advertising, Customer Behavior, Hispanic Marketing, Mobile Marketing, Nielsen Data, Research Summaries, TV, Videos
• Super Bowl Ad Stats: Top Advertisers, All-Time Best Ads
  Super Bowl XLVI is only days away—and so is the debut of those iconic ads that run during the big game. Learn which industries led the way in ad spending ...
  Advertising, Nielsen Data, Research Summaries, Segmentation
• Social Media, Gaming, Email Top Online Destinations
  Social networks and blogs now reach 80% of online adults in the US and together account for nearly one-quarter (22.5%) of the time Americans spend online, according to a report ...
  Email Marketing, Nielsen Data, Research Summaries, Social Media
• Women, Older Adults Now Own Most E-Readers
  After being embraced early on by young adult men in the US, e-readers have become increasingly popular among women and older adults, according to a new report by Nielsen. Though ...
  Consumer Electronics, Customer Behavior, Nielsen Data, Research Summaries, Women
• Android Stats: Apps Twice as Popular as Mobile Web
  Android owners in the US spent an average of 56 minutes per day interacting with the Web and apps via their phones in June 2011 and of that time, two-thirds ...
  Customer Behavior, Mobile Marketing, Nielsen Data, Research Summaries, Smartphones