Nielsen Charts

Nielsen Charts: How-to articles covering the latest marketing tactics, tips, and strategies.

• Global Shopping Trends: Indians Like Brands, Greeks Go for GiftsAyaz Nanji
  Consumers with Internet access in growth markets have become voracious shoppers, often exceeding the global average in early adoption of products, affinity for aspirational brands, researching, and deal sensitivity, according ...
  Customer Behavior, International Marketing, Nielsen Charts, Nielsen Data, Research Summaries, Survey Data
• Ad Spending Share by Medium, December 2009
  Cable and Network television together accounted for nearly 44% of ad spending share in December 2009 , according to recently released data from the Nielsen Company. Television's share, when including ...
  Advertising, Nielsen Charts, Nielsen Data, Television
• Top 10 Online Retail Categories, September 2009
  The top online-retail category by average order size ($) in September was automotive, followed by computer hardware in second place, and event and movie tickets in third.
  E-Commerce, Nielsen Charts, Nielsen Data, Segmented Research Data, Websites
• Top 10 Online Retailers, September 2009
  September's top online retailer—based on conversion rate—was food home-delivery and mail-order service Schwan's, followed by florist ProFlowers, according to Nielsen.
  E-Commerce, Mail Order, Nielsen Charts, Nielsen Data, Segmented Research Data, Websites
• Ad Spending Share by Medium, July 2009
  Local television retook the No. 3 spot from national magazines in July; meanwhile, cable television remained the No. 1 medium in ad spending, extending its lead over No. 2 network ...
  Advertising, Local Marketing, Nielsen Charts, Nielsen Data, Television
• Ad Spending Share by Medium, June 2009
  National magazine ad spending surpassed local TV ad spend in June, bumping local TV into fourth place, but cable TV kept its lead, followed closely by network TV.
  Advertising, Local Marketing, Nielsen Charts, Nielsen Data, Research Summaries
• Top 10 Online-Trading Sites, July 2009
  Fidelity.com was by far the leading online-trading website in July, followed by those of Scottrade and ING's ShareBuilder, virtually tied for second place, according to Nielsen NetView data.
  Market Research, Nielsen Charts, Nielsen Data, Research Summaries, Segmentation, Websites
• Image-Based Ad Impressions by Industry, July 2009
  The financial services industry accounted for the most online image-based ad impressions in July, with nearly 36 billion. Next were Web media and telecommunications, followed by retail goods and services, ...
  Advertising, Nielsen Charts, Nielsen Data, PPC Campaigns, Research Summaries
• Top 10 Online Retail Categories, July 2009
  The top online-retail category by average order size ($) in July was computer hardware, followed by the automotive category and consumer electronics.
  E-Commerce, Nielsen Charts, Nielsen Data, Research Summaries, Segmentation
• Top 10 Online Retailers, July 2009
  July's top online retailers—based on conversion rate—were food home-delivery and mail-order service Schwan's, Green Mountain Coffee's Keurig brewing system, and florist ProFlowers, according to Nielsen Online.
  E-Commerce, Nielsen Charts, Nielsen Data, Research Summaries, Segmentation