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Segmented Research Data: How-to articles covering the latest marketing tactics, tips, and strategies.
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What March Madness Fans Like: Gardening, Wine, and Zoos [Infographic]Ayaz NanjiSome 55% of men's college basketball fans in the United States like to garden as a hobby, according to a recent report from Neustar.
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The Evolution of Marketing Data [Infographic]Verónica JarskiWith each passing decade, marketers' ability to better understand their customers through data deepens. The following infographic shows how marketers' use of data has evolved and how they can plan ...
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Twitter Use Higher Among Women, Minority GroupsSome 8% of online adults—or 6% of the US adult population—say they use Twitter, but adoption levels are higher among online African-Americans (18%) and online Latinos (13%), according to a ...
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Adults Texting More, but Teens Still RuleTexting among US adults has increased substantially over the past year, but still does not approach the magnitude of texting activity among teens: 72% of adult cell-phone owners send and ...
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Tech-Gadget Census: Which States Own WhatThe New York metro area has the highest per capita ownership of emerging technologies (iPads, netbooks, smartphones, and Blu-ray players) in the US, whereas the Phoenix metro area has the ...
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Most Multitask While on FacebookFacebook users spend an average of 7.3 hours a week using the social site—roughly one-third of the amount they spend online—and while on Facebook, most are multitasking online, such as ...
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Millennials Swayed by WOM, Interactive MediaMillennials are hard to sway using traditional advertising and media channels that don't promote interaction: Only 17.7% say their favorite TV spot has led them to purchase an advertised product, ...
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One in Five US Drivers Unfit for RoadsRoughly 38 million Americans—or 18.4% of drivers on the road—would not pass a written drivers test exam if they were to take one today, according to results of 2010 GMAC ...
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Websites Fail to Protect Consumers From FraudMost consumer-facing websites (92%) in the US fail to fully protect their visitors from online fraud, even as growing numbers of businesses continue to deploy online safety measures, according to ...
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Social Network Monthly Use: 5.5 HoursWeb audiences across 10 countries spent an average of 5.5 hours on social networking sites in February 2010, up from more than 2 hours in February 2009, but about half ...
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How-to Articles
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