Case Studies

Case Studies: How-to articles covering the latest marketing tactics, tips, and strategies.

• How to Write Exceptional Case Studies: Five Interview TipsMichael Saba
  An effective case study starts with a great interview. These five tips will help you ask relevant questions and elicit answers that build persuasive case studies.
  Case Studies, Content, Writing
• Progressive Web Apps: What They Are and How They Can Outperform Traditional Apps [Infographic]Laura Forer
  Are you familiar with "progressive Web apps"? Today's infographic gives the lowdown on what this relatively new type of mobile experience is and shares how brands have used it to ...
  Case Studies, Customer Experience, E-Commerce, Marketing Strategy, Mobile Marketing, Websites
• 119 Facts About Email Marketing [Infographic]Laura Forer
  Why is email such a successful marketing channel? It's widespread, measurable, and easy to customize. Find out more about this ubiquitous channel with these stats, fun facts, and case studies.
  Case Studies, Customer Behavior, Email, Email Marketing, Marketing Automation, Marketing Communications, Newsletters, Personalization, Segmentation
• Convert More Leads Into Sales With These Five Email Follow-Up CampaignsNathaniel Cheung
  Marketers know they should be following up leads with an email autoresponder sequence. But many don't know what to write, and so never get around to creating follow-up emails. Use ...
  Case Studies, Customer Acquisition, Email, Email Campaigns, Email Marketing, Lead Nurturing, Sales
• The Psychology of Case Studies: Five Ways to Amp Up the Impact of Your Customer StoriesAlex Moscow
  Why are case studies so useful in sales and marketing? Because they can trigger the underlying emotional drivers of buyer behavior. So here are five ways you can apply psychology ...
  B2B Marketing, Case Studies, Content, Content Marketing, Customer Behavior, Sales
• Four Powerful Groups of B2B Brand Advocates on Social Media, and Five Tools You Can UseJessica Davis
  Which of your social media connections are potential advocates for your B2B company, and how do you build an advocacy system around them?
  B2B Marketing, Brand Ambassadors, Brand Awareness, Case Studies, Customer Relationships, Influencer Marketing, Social Media, Technology, Testimonials
• How to Elicit and Use Employee Stories in Your Content MarketingRyan Michael McDonald
  There's no shortage of content about the power of stories and storytelling in digital marketing. But how do you tell stories beyond your "brand story," especially if you work for ...
  Brand Positioning, Case Studies, Content, Content Marketing, Positioning, Testimonials, Web Content, Writing
• How to Build a B2B Case Study Program to Promote Your CompanyDave Hochman
  Developing B2B case studies is not without its challenges, but those who do it well can reap serious rewards—including reduced sales cycles, market share growth, and increased visibility among key ...
  B2B Marketing, Case Studies, Content, Customer Relationships, Hiring Outside Resources, Public Relations, Sales, Writing
• How to Find the Best B2B Copywriters: A 10-Point GuideAllan Davies
  The demand for B2B content has dramatically increased. It's also flooded copywriter ranks with raw recruits who can waste your time and money. But you can avoid copywriting disasters.
  B2B Marketing, Case Studies, Content, Content Marketing, Copywriting, Hiring Outside Resources, Web Content, White Papers, Writing
• Case Studies Have Real Value: Seven Tips for Writing a Success Story That SucceedsSteve Hoffman
  Success stories (case studies) are a crucial part of the marketing process, especially when complex business issues and solutions are involved. These tips will help you write successful success stories.
  B2B Marketing, Case Studies, Content, Content Marketing, Lead Generation, Lead Nurturing, Product Management, Sales, Writing