Segmentation

Segmentation: How-to articles covering the latest marketing tactics, tips, and strategies.

• Email Optimization: Case Studies and Actionable Tips [Infographic]Laura Forer
  You email marketing program may be cruising along, but are there steps you can take to give it even more power? This graphic gives ideas, and it also shares email ...
  Email Marketing, Segmentation, Testing, Videos
• Relationship Marketing and GDPR: Avoiding the Traps of Personalization Data and Targeting TechJohn Hernandez
  If your data practices are GDPR-compliant, you don't have to worry, right? But marketing technologies and techniques that use consumer data for targeting and personalization can still put you in ...
  AI, Customer Relationships, Data, Segmentation, Targeting
• Six Ways Bad Data Can Cost You, and Five Tips for Cleansing It [Infographic]Laura Forer
  Is your data as clean and fresh as it can be? If not, your campaigns may be underperforming. See what you're missing out on and how to cleanse your data.
  Data, Email, Email Hygiene, Segmentation
• The Secret to More Effective Campaigns: A Data Management Platform
  Want to organize your data so it's actually usable? DMPs help marketers manage data, allowing you to deliver better customer experiences, increase engagement, and improve ROI. Here's what to look ...
  Big Data, Customer Engagement, Data, Segmentation, Technology
• The Complete Guide to Snapchat Advertising Targeting Options [Infographic]Laura Forer
  If you're advertising on Snapchat—or are thinking of doing so—bookmark this comprehensive list of segmenting and targeting options to make your ads more effective.
  Advertising, Behavioral Marketing, Demographics, Segmentation, Snapchat, Social Media
• Are You an Empowered Marketer? Here's How You Can Be.
  Marketers have a lot to do these days. The right processes and tools can save you time, improve your marketing, and give you the information you need to be more ...
  B2C, Career Management, CRM, Marketing Strategy, Segmentation, Technology
• How Do Different Age Groups Consume Online Content? [Infographic]Laura Forer
  There are six major generations of consumers in the US, and each one has different content preferences. Check out these stats and tips to tailor your content to different age ...
  Content, Customer Behavior, Facebook, Gen Z, Instagram, Segmentation, Social Media
• Good-Luck Email Tips for St. Patrick's Day [Infographic]Laura Forer
  Saturday is St. Patrick's Day, and today's infographic offers four fun and practical tips to incorporate the holiday into your email program.
  Email, Email Campaigns, Email Marketing, Humor, Segmentation
• Segmentation Models Are Outdated: How to Update Your Marketing Segmentation PracticesVignesh Clingam
  For decades, marketers have meticulously segmented audiences on demographics and personas, but these methods are growing irrelevant. There are stronger predictors of buying habits.
  Customer Relationships, Demographics, Marketing Strategy, Personalization, Personas, Segmentation
• Five Things Pro Facebook Marketers Do DifferentlyMadelyn Newman
  Why is it that some brands seem to achieve success with social advertising, whereas others struggle to find the right formula? Read on for five secrets from Facebook marketing pros ...
  Advertising, Facebook, Marketing Smarter, Segmentation, Social Media, Testing