Millennials

Millennials: How-to articles covering the latest marketing tactics, tips, and strategies.

• Four Ways Design Can Help You Market to WomenStephanie Yung
  Design concepts can enhance your market research, and your marketing itself, helping you to communicate in your audience's language. That's especially the case when marketing to young women, but these ...
  Creativity, Market Research, Millennials, Women
• The 5Ws (and 1H) of Marketing Success: Adapting Messaging Strategy on the FlyCurtis Thornhill
  To reach more customers at the right time in the right channels, marketers need to adapt messages for the different niche mediums and channels customers use during key parts of ...
  Customer Behavior, Marketing Smarter, Millennials, Mobile Marketing, Multichannel Marketing
• Getting to Know Gen Z: Beliefs, Preferences, and BehaviorsAyaz Nanji
  Americans age 15-19 are more likely than older consumers to believe success comes from hard work, care about identity-based issues, value ads that showcase real people, and use visual-first social ...
  Customer Behavior, Demographics, Gen Z, Millennials, Research Summaries
• What Millennials Would Do With an Extra $1,000Ayaz Nanji
  Millennials are most likely to spend an extra $1,000 on paying down or paying off debt, according to recent research from Element Three and SMARI.
  Customer Behavior, Millennials, Research Summaries
• How to Target Millennials With Billboard AdvertisingPaul Inman
  Millennials are known for being a tech-savvy group, but ad overload means many digital ads are simply ignored. One way to capture Millennials' attention: go offline with billboards.
  Advertising, Customer Behavior, Marketing Strategy, Millennials
• Worried About Your Millennial Strategy? Top 3 Myths and TruthsMike Dickerson
  Do Millennials really have unique qualities, and do they really present unique challenges to marketers... or are we simply dealing with recurring clichés? Let's dispel three of the most commonly ...
  Customer Behavior, Millennials
• Top 5 Predictions for the Future of Sales and Marketing Alignment [Infographic]Laura Forer
  "Sales and Marketing alignment" has been a buzzphrase for years, but other than two teams working together, what does it mean exactly? Today's infographic explores five trends that will help ...
  AI, Management, Marketing Challenges, Marketing Strategy, Millennials, Sales
• What Marketers Get Wrong (And Right) About Different GenerationsAyaz Nanji
  Do marketers' beliefs about generations match with how those age groups see themselves? What are the big things that brands get wrong and right about different generations' purchase and online ...
  Customer Behavior, Millennials, Research Summaries
• The Fashion-Shopping Habits of Millennial WomenAyaz Nanji
  Social media influencers now surpass friends and family as the primary source of fashion ideas and recommendations for Millennial women, according to recent research from Dealspotr.
  Customer Behavior, E-Commerce, Millennials, Research Summaries, Retail Marketing, Women
• How Millennial, Gen X, and Boomer Employees Are Viewed at WorkAyaz Nanji
  Which generation of workers in the United States is viewed as being the most valuable by co-workers? How do the professional qualities of Millennials, Gen Xers, and Baby Boomers compare?
  Career Management, Management, Millennials, Research Summaries