LinkedIn

LinkedIn: How-to articles covering the latest marketing tactics, tips, and strategies.

• Social Selling for LinkedIn: Seven Practical Tips [Infographic]Laura Forer
  LinkedIn can do more than help you find a job. It's a great tool for selling your products and services as well. Here's how to use the platform to drive ...
  LinkedIn, Sales, Social Business, Social Media
• The Paid Social Channels Marketers Are Most Bullish AboutAyaz Nanji
  Which social networks are brands and agencies advertising on most? Are marketers more bullish about some paid social platforms than they are about others?
  Advertising, Facebook, Instagram, LinkedIn, Research Summaries, Social Media, Social Networking, Twitter, YouTube
• The Social Networks B2B and B2C Marketers Value MostAyaz Nanji
  Facebook is the most used and the most valued social network by both B2B and B2C marketers, according to recent research from Social Media Examiner.
  B2B Marketing, Digital Marketing, Facebook, Instagram, LinkedIn, Research Summaries, Social Media, Social Networking, Twitter
• How to Ignite Your LinkedIn Marketing Strategy [Infographic]Laura Forer
  Want to know the secrets to using LinkedIn for marketing? Ask the experts: the platform's own marketers. Check out these tips from LinkedIn's business solutions team.
  Advertising, B2B Marketing, Content, LinkedIn
• The 10 Most In-Demand Companies on LinkedInAyaz Nanji
  Amazon is the company US professionals on LinkedIn most want to work for, according to recent research from the social network.
  Career Management, LinkedIn, Research Summaries
• #SocialSkim: Facebook 3D Posts Are Coming; LinkedIn Salary Insights: 10 Stories This WeekChristian Neri
  Facebook's new 3D posts usher in a brave new AR/VR world; LinkedIn's new Salary Insights; Facebook opens Community Help to businesses; Snapchat ads GIFs, plans tab feature; new Facebook engagement ...
  Facebook, Instagram, LinkedIn, Snapchat, Social Media, SocialSkim
• A Winning LinkedIn Profile: Three Questions to Ask and AnswerShakir Akorede
  What do people see when they visit your LinkedIn profile? Ask yourself three questions to boost your profile and generate more leads from the professional networking platform.
  Career Management, Lead Generation, LinkedIn
• Seven Considerations for Your New Business's Social Media StrategyAmelia Willson
  Creating a social media strategy can feel overwhelming—especially when there are so many social platforms. These tips will help you focus on the basics so you can find your audience ...
  Facebook, Google+, Instagram, LinkedIn, Marketing Strategy, Pinterest, Small Business, Snapchat, Social Media, Twitter
• What's New in Video Marketing? Trend Predictions for 2018 [Infographic]Laura Forer
  Video marketers have a lot to keep up with, from emerging platforms to content trends. Here's an overview of the state of video marketing as we know it—and what savvy ...
  Content, Content Marketing, Facebook, Instagram, LinkedIn, Snapchat, Twitter, Videos, YouTube
• How to Use SlideShare for Lead Gen With E-BooksAshley Faus
  Using SlideShare for content marketing (think videos, documents, infographics, e-books, presentations...) can increase brand awareness and drive traffic to your website. But how can marketers use SlideShare for lead generation?
  Content, Content Marketing, E-Books, Lead Generation, LinkedIn, Presentations, SlideShare