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Pinterest: How-to articles covering the latest marketing tactics, tips, and strategies.
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Pinterest for Business: Seven Helpful Tips [Infographic]Laura ForerPinterest is still somewhat of a mystery to many marketers, but it can be a useful platform if that's where your audience is. Here are some ways to make sure ...
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Social Media Use in 2018: Platform, Age, and Visit TrendsAyaz NanjiYouTube and Facebook are the social networks most used by US adults, according to recent research from the Pew Research Center.
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Seven Considerations for Your New Business's Social Media StrategyAmelia WillsonCreating a social media strategy can feel overwhelming—especially when there are so many social platforms. These tips will help you focus on the basics so you can find your audience ...
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#SocialSkim: WhatsApp Business Features; Facebook's New Organic Reach: 11 Stories This WeekChristian NeriWhatsApp unveils business account features, hints at app for brands; Facebook redefines how it calculates organic reach; Instagram just reinvented the hashtag; with "threads," Twitter makes tweetstorms official; Pinterest's self-serve ...
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How to Write the Most Effective Social Media Posts [Infographic]Laura ForerHow many hashtags and emojis, and number of characters—and what message types—should you be using for your social media posts? Today's infographic answers those questions about best-performing posts on six ...
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#SocialSkim: Facebook Messenger for Kids; Instagram's New App: 10 Stories This WeekChristian NeriFacebook launches Messenger Kids app; Instagram tests standalone messaging app, adds Stories features; Twitter Lite expands to conquer new markets; Facebook allows pre-roll video ads; Pinterest's president is stepping down; ...
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Social Media and Blog Usage by Fortune 500 Companies in 2017Ayaz NanjiFortune 500 companies are increasingly using visual social networks such as Instagram, YouTube, and Snapchat, according to recent research conducted by Nora Ganim Barnes and Shannen Pavao at The Center ...
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#SocialSkim: Facebook's Yelp-Killer Events App; Snapchat's Coming Algorithm: 10 Stories This WeekChristian NeriFacebook's new app wraps Yelp, Foursquare, and Facebook Events into one; Snapchat's massive redesign & upcoming algorithm; LinkedIn streamlines Lead Gen Forms for messages; Amazon courts Instagram, Twitter influencers; the ...
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#SocialSkim: Facebook's Warning to Marketers; LinkedIn Smart Replies: 10 Stories This WeekChristian NeriFacebook's stark reminder to advertisers that they don't hold the power; LinkedIn upgrades messaging—and your productivity—with smart replies; Facebook's Pinterest-esque "Sets"; Snapchat could soon be a source of referral traffic; ...
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#SocialSkim: Facebook Nixes a B2B Feature, Governments Grow Weary of Social: 10 Stories This WeekChristian NeriThis week: Facebook pulls an important B2B targeting capability; Messenger hits 1.3 billion users, but not all's well; Pinterest reorganizes with boards within boards; Twitter pins hopes on a new ...
Pinterest: Podcasts containing in-depth interviews with smart marketers from all walks of life.
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Raising the Roof With B2B Social Media: GAF Roofing on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneEmily Videtto and Alyssa Hall host the "Style My House" Facebook page for GAF, a 129-year-old roofing manufacturer with a complex B2B sales cycle. Videtto and Hall share their secrets to reaching a new audience through social media, audience research, ...
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How-to Articles
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