Collaboration

Collaboration: How-to articles covering the latest marketing tactics, tips, and strategies.

• How to Run a Meeting so Stuff Actually Gets Done [Infographic]Laura Forer
  Meetings have a reputation for being boring time-wasters, but when run well, they can—and should—help make things happen. Follow these tips to run efficient meetings that help people get work ...
  Career Management, Collaboration, Management, Time Management
• How to Build a Master Content Calendar That Covers All Your Bases
  When you need to arrange complex information and track minute details, calendars are awfully helpful. Especially in content marketing.
  Collaboration, Content Marketing, Content Strategy, Marketing Planning, Time Management
• Remote-Team Collaboration: Pros, Cons, Tools, and the Problems It Solves [Infographic]Laura Forer
  Working remotely can be beneficial for both employees and companies, but the practice comes with challenges. Check out the infographic for tips on tools and troubleshooting that can help make ...
  Career Management, Collaboration, Management
• ABM: Balancing Technology and a Human Touch to Maximize Sales SuccessDavid Ratcliff
  A lot of ABM and sales-enablement vendors talk about how companies can use technology to scale customer contact. Despite the promises about futuristic things like artificial intelligence, you'd be paying ...
  B2B Marketing, Collaboration, Content, Lead Generation, Lead Nurturing, Sales, Sales and Advertising
• Five Ways to Position Your Organization for Sales and Marketing Success in 2018
  Deciding where to focus your marketing and sales efforts in the coming year can be hard. So we reached out to experts, practitioners, and analysts and asked a simple question: ...
  Collaboration, Marketing Operations, Marketing Strategy, Sales
• At the Altar of the Future: How to Successfully Wed Creativity to DataShravya Kaparthi
  By working in lockstep with data scientists, marketers can better understand who their targets are, what they desire, and what their challenges, behaviors, and motivations are. Marketers can then devise ...
  AI, Collaboration, Creativity, Data, Marketing Strategy
• #SocialSkim: LinkedIn's New Benchmark Tool; Facebook's Enterprise Software: 10 Stories This WeekChristian Neri
  This week: LinkedIn's new tool helps measure your competition's growth; Facebook's quiet journey into enterprise software, plus new Group admin controls; how Twitter's edging toward profitability; cool ways to get ...
  Advertising, Collaboration, Facebook, Hiring Outside Resources, Instagram, LinkedIn, Mobile Marketing, Research, Social Analytics, Social Media
• 17 Tools Your Marketing Cannot Do Without in 2017Guy Sheetrit
  What marketing tools should your company be using right now? Here are 17 for 2017—some new, some tried and true, all totally useful.
  Collaboration, Content, Creativity, Management, Marketing Automation, Mobile Marketing, SMS, Social Analytics, Social Media, Technology
• Three Key Components of Effective Marketing and Content CalendarsGarrett Moon
  If your marketing calendar is a cobbled-together spreadsheet, be prepared for a content-related nightmare. To maximize your marketing calendar's effectiveness, make sure these three components are in place.
  Blogging, Collaboration, Content, Content Marketing, Content Strategy, Management, Project Management, Publishing, Technology
• A Blueprint for Hit Marketing Campaigns: Collaboration [Infographic]Laura Forer
  Getting people from various teams to collaborate on a marketing campaign can feel like you're herding cats. Here are some ideas on how to create a collaborative, connected team to ...
  Career Management, Collaboration, Creative Briefs, Measurement