Feedback

Feedback: How-to articles covering the latest marketing tactics, tips, and strategies.

• The Positive Side of a Negative ReviewAdrienne Weissman
  Getting negative reviews makes most businesses nervous. However, negative reviews can be a good thing. Really.
  Customer Behavior, Customer Communications, Customer Engagement, Customer Relationships, Feedback, Reputation Management
• Prompting Users to Review an App: Four Do's and Three Dont'sEugine Dychko
  For veteran app users and newbies alike, app ratings matter. They really matter. Especially as social proof that the app has value and is worth installing. Ask users for ...
  Content, Customer Acquisition, Customer Engagement, Customer Experience, Feedback, Mobile Marketing, Smartphones, Testimonials
• Four Mistakes That Marketers Make When They Conduct SurveysRay Beharry
  The right survey can provide robust data that helps marketers make critical business decisions. Mistakes in conducting surveys, however, can burden marketers with unusable data.
  Consumer Electronics, Customer Engagement, Data, Digital Marketing, Feedback, Mobile Marketing
• Six Simple yet Effective Ways to Make the Most out of TwitterPooja Lohana
  Instead of bringing in new leads, Twitter can become a huge time-suck. So how can you make sense of Twitter, gain more followers, and tick off your marketing goals? Here ...
  Advertising, Content, Content Marketing, Feedback, Inbound Marketing, Social Media, Social Networking, Twitter
• The Strategy That Got Slack to 500,000 Users and Made It a $1 Billion CompanyArt Zabalov
  Whether you're an already-established business or you're just starting out, customer feedback can serve directly as a tool for customer acquisition and, indirectly, as a tool to boost other customer ...
  Content, Customer-Centric, Customer Relationships, Feedback, Testimonials, User-Generated Content
• How to Master the Balancing Act Between Web Design and FunctionalityRoy Chomko
  From a website's conception to official go-live date, the design and development teams need to have shifted out of their silos and onto the same workbench.
  Collaboration, Customer Experience, Feedback, Website Design, Websites
• Five Tips for Giving the Right Feedback on Web DesignRoy Chomko
  Giving design feedback should be painless. Going full-on Don Draper and tearing apart your designer's work won't lead to better designs. But providing unclear or insufficient feedback might prove even ...
  Career Management, Collaboration, Creativity, Feedback, Website Design, Websites
• Three Ways to Use Feedback Surveys to Maximize Business EffectivenessSabina Stoiciu
  See how you can use a feedback survey to maximize effectiveness in relation to employees, customers, and events. Also, read two brief case studies of businesses that simplified their work ...
  Conferences, Customer Insight, Customer Satisfaction, Feedback, Market Research, Research, Surveys
• Why Facebook's Video Autoplay Is Great News for MarketersMelody King
  Videos posted by Facebook users now play automatically when users scroll through their News Feeds. Find out why this feature is fabulous news for brands wanting to boost their customer ...
  Content, Content Marketing, Customer Engagement, Feedback, Instagram, Videos
• Use Social Media to Steal Market Share (and More Good Advice for CMOs)Susan Ganeshan
  Social media has proven itself an invaluable venue for businesses promoting their products and specials, but its value doesn't end there. Here are five ways CMOs can start getting more ...
  Collaboration, Customer Insight, Feedback, Market Research, Marketing Strategy, Social Business, Social Media