Surveys

Surveys: How-to articles covering the latest marketing tactics, tips, and strategies.

• Are Surveys Dead? Five Ways to Breathe New Life Into Your Customer ResearchAlissa Warne
  Surveys are one of the most important digital touchpoints you can have with customers, eliciting valuable feedback to drive product and company direction. But how can you elicit better response ...
  Customer Behavior, Surveys, Writing
• How to Improve Your Research ROI: Six Best-PracticesLaura Patterson
  Customer or market research and intelligence are essential to fact-based decision-making. Here are six best-practices for conducting research and reasons for considering external resources to help you avoid costly mistakes.
  Market Research, Research, Surveys
• Three Customer Feedback Myths That Deserve BustingCaleb Elston
  Today's survey tools allow marketers to add more flourishes than ever to customer feedback surveys. But, it turns out, less is more when asking customers for input. See which top ...
  Customer Insight, Customer Relationships, Market Research, Net Promoter, Research, Surveys
• Seven Tested Ways Texting Can Help Your Business [Infographic]Laura Forer
  SMS campaigns can supplement other marketing efforts, and they can also be used for more transactional messaging. Today's infographic describes how SMS can be used for marketing and why small ...
  B2C, Customer Communications, Marketing Strategy, Mobile Marketing, SMS, Surveys
• The Evolution of Technology Buying Committees: Changing Roles, Ages, and ExpectationsAyaz Nanji
  In most companies, the tech-buying committee has expanded beyond the technology functions and now includes members of internal- as well as external-facing teams, according to recent research from LinkedIn Marketing ...
  Customer Behavior, Marketing Automation, Millennials, Research Summaries, Sales, Surveys, Technology
• How to Capitalize on Customer Feedback: Three Loyalty-Boosting StepsEmily Carrion
  By not making it a priority to ask for, listen to, and implement customer feedback, companies are missing a huge opportunity to earn customer loyalty and improve their product or ...
  Customer Behavior, Customer Insight, Customer Loyalty, Customer Relationships, Mobile Marketing, Surveys
• The 20 Most Popular Survey Software Solutions [Infographic]Ayaz Nanji
  SurveyMonkey is the most popular software program for conducting online surveys and analyzing the resulting poll data, according to a recent report from Capterra.
  Marketing Strategy, Research, Research Summaries, Survey Data, Surveys, Technology
• How Successful Companies Engage Customers During the New-Product Development ProcessMark Chinn
  Today's brands engage customers daily through social and digital channels. We recently researched how successful companies use those ongoing conversations to shape their new-product development process.
  B2B Marketing, Customer Engagement, Customer Relationships, Kickstarter, Marketing Strategy, Product Management, Product Marketing, Research, Surveys
• Nine Ways to Sharpen Your Customer Research (Part 2 of 2)Will Blunt
  In part 2 of this article, you'll discover six more practical ways to derive valuable insights about your customers.
  Crowdfunding, Customer Behavior, Customer Insight, Customer Relationships, Google+, LinkedIn, Market Research, Research, Social Media, Surveys
• Four Ways Service Companies Can Convert More Customers via EmailDaniel Faggella
  Service marketers—and others—can drive conversions using email with unique calls to action that grab attention in different ways and help turn an opt-in into an appointment.
  Content, Email, Email Marketing, Lead Generation, Research, Sales, Surveys, Webinars, White Papers