Personalization

Personalization: How-to articles covering the latest marketing tactics, tips, and strategies.

• How Hyper-Personalization and Localization Can Give You a Competitive Edge [Infographic]Laura Forer
  Personalization. Everyone's doing it, so is it even special anymore? Enter localization and hyper-personalization—"real-time and discernible data to fashion supremely contextual communication relevant to the customer."
  Customer Communications, Email, Email Marketing, Location-Based Marketing, Marketing Automation, Personalization
• Succeed in 2019 by Personalizing and Automating Your Sales Content
  Every organization wants to set up Sales for success, but where to start? Improving the personalization and automation of your content now is a great way to make sure 2019 ...
  Content, Marketing Automation, Personalization, Sales
• Three Ways to Reach Customers With Personalized Content: Data, Emotion, and MetricsManish Dudharejia
  Creating personalized content that communicates value is the key to reaching customers in today's complex marketing landscape. Here are three things you need to know.
  Content, Customer Behavior, Metrics, Personalization
• Why Email Still Reigns Supreme [Infographic]Laura Forer
  Email is one of the earliest digital marketing channels, and despite competition from other, newer, channels... it's still one of the most effective. See why that is, and get tips ...
  Email, Email Marketing, Personalization, Testing
• How to Sell on FacebookNate Gadzhibalaev
  The number of businesses selling via social media is increasing even as you read, especially on the king of all platforms, Facebook. Here's how you can harness Facebook's potential as ...
  Ad Copy, Advertising, Facebook, Personalization, Social Media
• Email Personalization: The What, Why, and How of Hyper-Personalized Email [Infographic]Laura Forer
  Email personalization has evolved from [first name] in an email to an entire series of emails customized for preferences and behaviors. Check out the future of hyper-personalized email and see ...
  Content, Email, Email Marketing, Personalization
• How B2B and B2C Firms Approach Personalization DifferentlyAyaz Nanji
  B2B marketers are more likely than B2C marketers to apply personalization to emails and websites, according to recent research from Evergage and Researchscape International.
  B2B Marketing, B2C, Marketing Strategy, Personalization, Research Summaries
• Online Marketers: The Next Big Trend in MarketingAyaz Nanji
  What do online marketers think the next big trend in marketing will be? To find out, BrightEdge surveyed 500 search, content, and digital marketers in February.
  AI, Marketing Strategy, Personalization, Research Summaries
• Three Tests That Can Save Your Marketing Personalization StrategyLindsay McGettigan
  Personalization is a powerful marketing tool, but with great power comes great responsibility. Misusing personalization can diminish consumers' trust in a brand. Here's how to be transparent and effective.
  Customer Relationships, Marketing Strategy, Personalization
• Email Personalization: What Consumers Want From Retailers [Infographic]Ayaz Nanji
  Consumers say the types of retail-email personalization that they value most are targeted promotions/discounts and tailored recommendations, according to recent research from Dynamic Yield.
  E-Commerce, Email, Email Marketing, Personalization, Research Summaries, Retail Marketing