Presentations

Presentations: How-to articles covering the latest marketing tactics, tips, and strategies.

• RIP SlideShare, It Was Good While It LastedMathew Sweezey
  Despite its massive fan base, loyal users, and billions of impressions, our beloved SlideShare has succumbed. A once-powerful channel is all but dead, and here's why.
  Content, Presentations, Sales, Social Media
• How to Use SlideShare for Lead Gen With E-BooksAshley Faus
  Using SlideShare for content marketing (think videos, documents, infographics, e-books, presentations...) can increase brand awareness and drive traffic to your website. But how can marketers use SlideShare for lead generation?
  Content, Content Marketing, E-Books, Lead Generation, LinkedIn, Presentations, SlideShare
• The Naked Truth About Public Speaking: Tips for Delivering a Winning PresentationMelissa Drozdowski
  How can you overcome a fear of public speaking? How can you deliver a winning presentation that encourages your audience to applaud, give you high marks on post-presentation surveys, and ...
  Career Management, Content, Humor, PowerPoint, Presentations, Sales
• Embrace the Squirrel: How to Achieve Genuine Breakthroughs in Your Communications EffectivenessTim Pollard
  Communication matters. In organizations without effective communication, leaders can't lead, products don't sell, and projects don't get funded. Which presents a paradox: if it's that important, why does most communication ...
  Brand Positioning, Marketing Communications, Positioning, Positioning Statements, PowerPoint, Presentations, Public Speaking
• 10 Things You Can Do With an Explainer Video (And Why You Should Do Them) [Infographic]Laura Forer
  Marketers know that video can be an effective medium, but figuring out the best way to use videos can be a challenge. Today's infographic shows how to use explainer videos ...
  Advertising, Content, Content Marketing, Email Marketing, Facebook, Instagram, Landing Pages, Management, Marketing Strategy, Presentations
• Happy 30th Birthday, PowerPoint! A Look at the History of the Presentation Powerhouse [Infographic]Laura Forer
  Love it or hate it, PowerPoint is a fundamental tool for most marketers and salespeople. On its 30th birthday, check out how it has evolved from overhead-projector assistant to ubiquitous ...
  AI, Career Management, PowerPoint, Presentations
• 11 Tips on How to Plan, Prep, and Deliver a Killer Presentation [Infographic]Laura Forer
  Most marketers say presentations are critical to their jobs, but must also say they have anxiety about public speaking. What's a marketer to do? This guide offers helpful tips for ...
  Career Management, Creativity, PowerPoint, Presentations, Public Speaking
• Improve Your Marketing Communications With Insights From Neuromarketing (Part 1 of 2)Lawson Abinanti
  To ensure your marketing communications engage and convince your audiences, you'll need to understand how the human mind works. These are the six characteristics of the decision-making part of the ...
  Behavioral Marketing, Brand Positioning, Content, Customer Behavior, Customer Experience, Customer Insight, Customer Relationships, Marketing Communications, Positioning, Positioning Statements
• How to Improve Your Presentation Before You Even Open PowerPointAlexAnndra Ontra
  PowerPoint files, and the information contained within them, are a valuable business (not just marketing or sales) asset. Presentation management unlocks the value of that asset, empowering everyone to make ...
  Career Management, Content, Marketing Operations, PowerPoint, Presentations, Sales
• Four Tips for Effectively Training Your Marketing TeamMike Strayer
  Most marketers strive to communicate as effectively as possible—except, unfortunately, when they're training fellow marketers. Because that's when, for some reason, PowerPoint takes center stage.
  Career Management, Management, PowerPoint, Presentations, Time Management