Facebook

Facebook: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Facebook Advertising (Yes, for B2B, Too): Peter Reitano and Jeff Goldenberg of Abacus on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Jeff Goldenberg and Peter Reitano, co-founders of the Facebook-first performance marketing agency Abacus, share insights on Facebook advertising and the future of agency marketing.
  Advertising, Facebook, Marketing Smarts, Marketing Strategy, Social Media
• Social Media, CX, and Lessons From Working With Steve Jobs: LiveWorld's Peter Friedman on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Peter Friedman, former Apple vice-president, and founder and CEO of LiveWorld, shares insights on social media for brands, customer experience, and business.
  Content, Customer Experience, Customer Relationships, Facebook, Marketing Smarts, SMS, Social Media
• Raising the Roof With B2B Social Media: GAF Roofing on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Emily Videtto and Alyssa Hall host the "Style My House" Facebook page for GAF, a 129-year-old roofing manufacturer with a complex B2B sales cycle. Videtto and Hall share their secrets to reaching a new audience through social media, audience research, ...
  B2B Marketing, Facebook, LinkedIn, Marketing Smarts, Pinterest, Social Media, Women
• Facebook Marketing Expert Mari Smith Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Facebook marketing expert Mari Smith shares tips for achieving the best reach possible using a combination of paid and organic posts.
  Email Lists, Facebook, Marketing Smarts, Marketing Tips, Social Media
• Social Media and the Future of Publishing: Amy Maniatis of National Geographic Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  National Geographic has dominated print media for 125 years, and now the organization is staking its claim on social networks and photo-sharing sites. EVP and CMO Amy Maniatis discusses brand management, the power of content, and the importance of emerging ...
  Brand Loyalty, Channel Marketing, Chief Marketing Officer, Community Management, Content Marketing, Customer Loyalty, Facebook, Google+, Instagram, Marketing Smarts
• Kill Your Content: Mitch Joel on Marketing Smarts [Podcast]by Matthew Grant
  Digital marketing expert and author Mitch Joel shares insights from his new book "Control Alt Delete" and discusses such topics as social media and content strategy, and how marketers can prepare for upcoming technological changes.
  Blogging, Content, Content Marketing, Digital Theory, Facebook, Marketing Smarts, Second Life, Social Media, Writing
• A Passion for People: Intel's Ekaterina Walter Talks Entrepreneurial Success on Marketing Smarts [Podcast]by Matthew Grant
  "All of us want to belong, and all of us really want to make an impact, and some of us... we invent Facebook," Ekaterina Walter, social media strategist at Intel and author of Think Like Zuck told me during this ...
  Community, Content, Content Marketing, Customer Engagement, Digital Marketing, Facebook, High-Tech Marketing, Marketing Smarts, Personal Branding, Social Media
• Making the Case for Google+: Guy Kawasaki on Marketing Smarts [Podcast]by Matthew Grant
  Guy Kawasaki loves Google+ so much, he wrote a book about it: What the Plus! Since I've been rather slow to get on the Google+ bus, I invited Guy to Marketing Smarts to talk about why I should give it ...
  Facebook, Google, Google+, Marketing Smarts, Social Media, Twitter, Videos
• What Is the Secret to Social Media Success? LoveTheCool's Michelle McCormack [Podcast]by Matthew Grant
  In this week's episode of Marketing Smarts, social media consultant Michelle McCormack shares four key lessons she's learned about social media success—and what it takes to attain it.
  Digital Marketing, Facebook, Marketing Smarts, Public Relations, Social Media, Social Networking