Social Business

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Social Business: How-to articles covering the latest marketing tactics, tips, and strategies.

Social Selling for LinkedIn: Seven Practical Tips [Infographic]Laura Forer
LinkedIn can do more than help you find a job. It's a great tool for selling your products and services as well. Here's how to use the platform to drive ...
LinkedIn, Sales, Social Business, Social Media
Facebook vs. Google: AdRank Auction Factors [Infographic]Laura Forer
Which advertising platform is best for your business? Check out how both Google AdWords and Facebook Ads work to get yourself ready to make some bids.
Advertising, Facebook, Google, PPC Campaigns, SEO, Social Business
Social Media as the New E-Commerce Platform [Infographic]Laura Forer
Marketers' use of social media has evolved from customer acquisition to retention to—finally—selling. Each platform offers its own solution for users to shop without leaving the social sites.
E-Commerce, Retail Marketing, Social Business, Social Media
Social Selling: Three Reasons It's Good for Business and Four Steps to Get You StartedBrett Bernstein
Social media isn't just for collecting likes and follows: It can help you increase sales—when it's used right.
Sales, Social Business, Social Listening, Social Media, Social Networking
Trends in Social Media Marketing: B2B vs. B2C [Infographic]Laura Forer
Are social marketing strategies in the B2B and B2C worlds converging? In some ways, yes, according to today's infographic.
Advertising, B2B Marketing, B2C, Facebook, Instagram, LinkedIn, Pinterest, Social Business, Social Media, Twitter
The Complete Guide to Snapchat Ad Targeting [Infographic]Laura Forer
The options for Snapchat ad targeting are extensive. This infographic sorts them into an easy-to-read list to help you make your ads effective.
Advertising, B2C, Snapchat, Social Business, Social Media, Targeting
Tips for Your Instagram Posts, Plus a Perfect Profile Page [Infographic]Laura Forer
Does your Instagram profile resonate with your audience as much as your posts do? Check out this infographic for tips on how to make your brand's entire Instagram experience as ...
Brand Awareness, Branding, Instagram, Marketing Tips, Social Business, Social Media, Social Networking
How to Navigate the Social Media Advertising Solar System [Infographic]Laura Forer
Advertising on social media is one thing, but gaining maximum impact for your ad spend is another. This infographic will help you figure out how to use your money wisely ...
Advertising, Facebook, Instagram, LinkedIn, Pinterest, Social Business, Social Media, Twitter, YouTube
Social Media for E-Commerce Marketing [Infographic]Laura Forer
Marketers have had a notoriously hard time converting e-commerce customers via social channels, but it doesn't have to be that way.
Advertising, Customer Service, Facebook, Instagram, Pinterest, Snapchat, Social Business, Social Media, Social Networking, Targeting
Why Instagram Matters to Marketing [Infographic]Laura Forer
Instagram is much more than selfies and food photos. See why—and how—you should use it for marketing.
Advertising, Customer Behavior, Demographics, Instagram, Millennials, Social Analytics, Social Business, Social Media, Social Networking

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Social Business: Podcasts containing in-depth interviews with smart marketers from all walks of life.

The Future of Enterprise Marketing: Sysomos SVP Amber Naslund Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Sysomos SVP of Marketing Amber Naslund shares insights about enterprise marketing, the importance of corporate culture, cultivating brand advocates, and more.
Brand Ambassadors, Marketing Operations, Marketing Smarts, Marketing Strategy, Social Analytics, Social Business
The New Rules of Sales and Service: David Meerman Scott Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Best-selling author, speaker, and marketing expert David Meerman Scott discusses the radical change underway in sales and customer service, and shares tips for how businesses can succeed under these new rules.
Content Marketing, Customer Satisfaction, Customer Service, Marketing Smarts, Marketing Strategy, Sales, Social Business
Your Brand, The Next Media Company: Michael Brito Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Michael Brito discusses why companies need to become publishers, and how they can transform their organizations to embrace this change.
Content, Content Marketing, Content Strategy, Marketing Strategy, Publishing, Social Business, Social Media
Social Selling and the Modern Buyer: Jill Rowley Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Jill Rowley issues a clarion call for salespeople to embrace social selling, or risk losing out as modern buyers increasingly direct their own journey.
Customer Relationships, Customer Retention, Marketing Smarts, Sales, Social Business, Social Media, Social Networking
Becoming a Social Business: Marcus Nelson of Addvocate Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Marcus Nelson, founder of Addvocate, shares insights into how companies can empower employees as brand advocates (and why they should)!
Advertising, Content, Content Marketing, Digital Theory, Marketing Smarts, Mobile Marketing, Social Business, Social Media
Revenue and the CMO: Author Glenn Gow Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Helping your company to embrace social selling doesn't have to be an all-or-nothing proposition: You can implement a pilot program to demonstrate how social media can have a positive impact on revenue. Glenn Gow shares tips for starting a successful ...
Lead Generation, Marketing Smarts, Measurement, ROI, Sales, Social Business, Social Media
From White Papers to MyKidsAdventures: Michael Stelzner Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Michael Stelzner talks about his journey from writing white papers to founding MyKidsAdventures.com, and what he learned along the way about building a community, honing your social media strategy, and parenting in a high-tech world.
Blogging Strategy, Marketing Smarts, Social Business, Social Media
Think Like a Rock Star: Author Mack Collier Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Author Mack Collier talks to Marketing Smarts about his book Think Like a Rock Star and the ways companies can meaningfully connect with their best customers (and biggest fans).
Blogging, Brand Ambassadors, Brand Loyalty, Customer Engagement, Customer Evangelists, Customer Loyalty, Customer Relationships, Marketing Smarts, Marketing Strategy, Social Business
The Mindset Is the Message: Amber Naslund and Matt Ridings Talk Social Business on Marketing Smarts [Podcast]by Matthew Grant
What does "social business" mean? On this week's episode of Marketing Smarts, Amber Naslund and Matt Ridings tell me why the key to being a social business depends less on technology and more on the application of social concepts internally.
Brand Management, Management, Marketing Smarts, Social Business, Social Media

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