Blogging Strategy

Blogging Strategy: How-to articles covering the latest marketing tactics, tips, and strategies.

• Blogging Trends: Typical Post Length and Publishing FrequencyAyaz Nanji
  Bloggers are writing more long posts, spending more time crafting pieces, and publishing less frequently this year than in years past, according to recent research from Orbit Media.
  Blogging, Blogging Strategy, Content, Content Marketing, Research Summaries, Writing
• Ghostwriting Blog Posts for Sales Reps? Read This First.Laura Lentchitsky
  Blogging is a great way for sales reps to establish credibility, but it's up to us marketers to ensure the brand's best face is put forward with clear, concise, and ...
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Sales, Writing
• How to Turn One Long-Form Article Into Nine Pieces of ContentJoe Griffin
  Long-form content is highly effective, but producing it can burn through time—our most precious resource as marketers. What can busy content marketers, who must create more and more high-performing content, ...
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Strategy, Podcasting, SlideShare, Web Content
• Seven Tips for Building a Killer Email List [Infographic]Laura Forer
  An email list is a key part of any marketing strategy, so check out this infographic with seven tips for building your list.
  Blogging, Blogging Strategy, Data, Email, Email Lists, Email Marketing, Social Media
• The Ins and Outs of Awesome Infographics [Infographic]Laura Forer
  Infographics are liked and shared on social media three times more than other types of content, according to an infographic from IBM. Read on for more about how to make ...
  Blogging Strategy, Content, Content Marketing, Content Strategy, Customer Behavior
• How LinkedIn Uses LinkedIn for Marketing: The Secret Sauce [Infographic]Laura Forer
  What better way to learn how to use LinkedIn for marketing than from the people at LinkedIn itself? Find out their secret sauce for successful LinkedIn marketing.
  Advertising, B2B Marketing, Blogging Strategy, Content, LinkedIn, Testing
• The Lowdown on Social Media Influencers [Infographic]Laura Forer
  Just who are those elusive social media influencers, and what can they do for you? Check out this infographic to learn more about influencer marketing.
  Blogging Strategy, Brand Ambassadors, Brand Management, Influencer Marketing, Public Relations
• Four Tips to Boost Traffic (and Leads) With Compounding Blog PostsLucy Jones
  What if, rather than thinking of your blog as a chore on a to-do list, you were to view it as a savings account, with each post a long-term investment ...
  B2B Marketing, Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Inbound Marketing, Lead Generation, SEO, Web Content
• Blogging Benchmarks: Writing Time, Post Length, and Media UseAyaz Nanji
  Most bloggers (56%) say it takes them three hours or less to write a typical blog post, according to recent research from Orbit Media Studios.
  Blogging, Blogging Strategy, Content, Content Marketing, Copywriting, Research Summaries, Survey Data, Writing
• The Most Shared Brand Blog Posts: Length, Language, and Title TrendsAyaz Nanji
  Relatively long and fairly complex—though not overly difficult—blog posts by brands garner the most social shares, according to recent research from TrackMaven.
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Copywriting, Digital Marketing, Research Summaries