Brand Ambassadors

Get unlimited access to all of our exclusive marketing resources. Go PRO Today

Articles
Podcasts

Brand Ambassadors: How-to articles covering the latest marketing tactics, tips, and strategies.

Five Steps to Using Employee Advocacy to Drive Brand EngagementPushpa Ithal
Employees can be a brand's most influential advocates. Put that often-untapped resource to use by empowering employees to be your brand's best ambassadors.
Brand Ambassadors, Engagement, Social Media
Top Influencer Marketing Trends of 2017 [Infographic]Laura Forer
The influencer marketing space is moving fast, and today's infographic reviews trends from the past year to help you know what to expect in 2018.
B2C, Brand Ambassadors, Brand Management, Influencer Marketing, Marketing Strategy
These Six Nonprofit Strategies Will Supercharge Your For-Profit BusinessRoger Sametz
To survive and thrive, nonprofits have had to develop approaches and skills that for-profits can also use to improve their competitive position, customer relations, and long-term health and value.
Brand Ambassadors, Brand Loyalty, Branding, Customer Acquisition, Customer Behavior, Customer-Centric, Customer Insight, Customer Relationships, Marketing Strategy
How to Harness the 'Testimonial Economy' in Your Marketing StrategyMark Babbitt
We now live in the Testimonial Economy, where what we say about ourselves doesn't matter, what others say about us is what sways opinion, and bad reviews can override even ...
Brand Ambassadors, Community, Customer Loyalty, Customer Relationships, Social Listening, Social Media, Testimonials, Word-of-Mouth
The Lowdown on Social Media Influencers [Infographic]Laura Forer
Just who are those elusive social media influencers, and what can they do for you? Check out this infographic to learn more about influencer marketing.
Blogging Strategy, Brand Ambassadors, Brand Management, Influencer Marketing, Public Relations
Four Powerful Groups of B2B Brand Advocates on Social Media, and Five Tools You Can UseJessica Davis
Which of your social media connections are potential advocates for your B2B company, and how do you build an advocacy system around them?
B2B Marketing, Brand Ambassadors, Brand Awareness, Case Studies, Customer Relationships, Influencer Marketing, Social Media, Technology, Testimonials
What to Keep in Mind When You Measure Your Brand ValueAyodeji Onibalusi
You want to measure the value of your brand, but you're overwhelmed by countless metrics. Rather than measure everything, check out these four factors that matter most.
Advertising, Brand Ambassadors, Branding, Marketing Analytics, Measurement, Metrics
Why You Need to Prep Employees Before They Go to the Social Media FrontlinesCarin Warner
Companies should be training and explaining the rules of social engagement to their employees before sending them out to become brand ambassadors on social networks.
Brand Ambassadors, Brand Management, Facebook, Google+, Instagram, LinkedIn, Management, Social Media, Twitter
Build Social Relationships With Influencer Marketing [Infographic]Verónica Jarski
Want to acquire new customers without breaking your budget? Consider influencer marketing. Here's what you need to know.
Brand Ambassadors, Customer Acquisition, Customer Relationships, Digital Marketing, Influencer Marketing, Social Media, Social Networking, User-Generated Content, Word-of-Mouth
How to Nurture the Five Stages of Customer AdvocacyStephan Hovnanian
Customer advocacy programs are hot right now. And why shouldn't they be? Customers have the ability to be hyper-connected to the brands they love, and they are gaining more influence ...
Brand Ambassadors, Brand Loyalty, Customer Advisory Programs, Customer Communications, Customer Engagement, Customer Loyalty, Customer Relationships, Customer Satisfaction, Engagement

See all 59 marketing articles related to Brand Ambassadors »

Brand Ambassadors: Podcasts containing in-depth interviews with smart marketers from all walks of life.

Zealous Campaigning for Zero Cancer: Colony Brown of ZERO on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
The VP of Marketing & Communications for ZERO - The End of Prostate Cancer discusses nonprofit marketing and explains how ZERO's community of champions (ZERO's Heroes) has helped those affected by the illness and drummed up support for research.
Brand Ambassadors, Marketing Smarts, Nonprofits
The 300th Episode of Marketing Smarts: Inaugural Guest Lou Imbriano Returns [Podcast]by Kerry O'Shea Gorgone
Marketing Smarts celebrates a major milestone: the 300th episode of the show! To mark the occasion, we bring back our very first guest, Lou Imbriano—strategist, author, and former vice-president and CMO of the New England Patriots.
Brand Ambassadors, Customer Relationships, Customer Retention, Lead Generation, Marketing Smarts, Sales
True Influence Isn't About Follower Counts: Adobe's Joe Martin and Mark Boothe on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Joe Martin and Mark Booth of Adobe talk about how Adobe effectively uses influencer marketing to dramatically increase the company's reach during (and long after) its annual flagship event, Adobe Summit in Las Vegas.
B2B Marketing, Brand Ambassadors, Customer Engagement, Customer Evangelists, Customer Relationships, Influencer Marketing, Marketing Smarts
How to Triumph Over Trolls and Misinformation: Janice Person of Monsanto on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Janice Person, online engagement director at Monsanto, shares how blogger outreach and community engagement help the B2B company to overcome negative brand sentiment, misinformation, and outright trolling.
Brand Ambassadors, Brand Management, Branding, Community, Marketing Smarts, Word-of-Mouth
Your Customer Service Needs Some Serious Help: 'Hug Your Haters' Author Jay Baer on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Fully 80% of companies say they deliver outstanding customer service, but only 8% of their customers agree. Hug Your Haters author Jay Baer shares the secret to winning customer loyalty and turning haters into brand advocates.
Brand Ambassadors, Brand Management, Customer Relationships, Customer Service, Marketing Smarts
Insights From Ford Motor Company on Influencer Marketing, Content & More: J T. Ramsay on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Ford Motor Company's digital media manager, J T. Ramsay, discusses Ford's influencer outreach, brand ambassador program, content marketing, and more.
Brand Ambassadors, Brand Loyalty, Marketing Smarts, Marketing Strategy, Social Media, Word-of-Mouth
Why Brand Communities Are the Future of Marketing: Jordan Kretchmer of Livefyre on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Jordan Kretchmer, founder and CEO of Livefyre, discusses research on social media trends and Forrester Research's prediction that brand communities will take on greater importance in 2015.
Brand Ambassadors, Brand Loyalty, Brand Management, Community, Community Management, Marketing Smarts, Social Media
Innovation in Marketing: Ford's Angie Kozleski Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Ford Motor Company's global marketing and digital communications manager, Angie Kozleski, discusses Ford's approach to influence marketing, blogger outreach, event marketing, and social media.
Brand Ambassadors, Brand Awareness, Integrated Marketing, Interactive Marketing, Marketing Smarts, Marketing Strategy, Social Media, Word-of-Mouth
Turn Customers Into Zombie Loyalists: Peter Shankman Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Author and entrepreneur Peter Shankman discusses his book, Zombie Loyalists, and the surprisingly simple approach that turns customers into loyal, passionate brand advocates.
Brand Ambassadors, Brand Loyalty, Customer Loyalty, Customer Relationships, Customer Service, Marketing Smarts, Marketing Strategy, Word-of-Mouth
The Future of Enterprise Marketing: Sysomos SVP Amber Naslund Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Sysomos SVP of Marketing Amber Naslund shares insights about enterprise marketing, the importance of corporate culture, cultivating brand advocates, and more.
Brand Ambassadors, Marketing Operations, Marketing Smarts, Marketing Strategy, Social Analytics, Social Business

Search by Topic

How-to Articles