Customer Advisory Programs

Customer Advisory Programs: How-to articles covering the latest marketing tactics, tips, and strategies.

• Six Tips for Ensuring Your Customer Advisory Board Doesn't BackfireRob Jensen
  Customer advisory boards can deliver amazing benefits to host companies and participants, but they can easily backfire if not managed, budgeted, or resourced properly. Here's how to make sure your ...
  Customer Advisory Programs, Customer Insight, Customer Relationships, Marketing Strategy, Research
• How to Nurture the Five Stages of Customer AdvocacyStephan Hovnanian
  Customer advocacy programs are hot right now. And why shouldn't they be? Customers have the ability to be hyper-connected to the brands they love, and they are gaining more influence ...
  Brand Ambassadors, Brand Loyalty, Customer Advisory Programs, Customer Communications, Customer Engagement, Customer Loyalty, Customer Relationships, Customer Satisfaction, Engagement
• The Five Biggest Benefits Your Company Can Get From a Customer Advisory CouncilEyal Danon
  Still on the fence regarding whether to create a customer advisory board? Here are five reasons for doing so.
  Collaboration, Customer Advisory Programs, Customer Relationships, Thought Leadership
• Top 5 Keys to Customer RetentionMike Saldi
  Maximizing the lifetime value of your customers is central to maximizing the value of your business. Companies sink or swim based on their ability to retain customers.
  B2B Marketing, Brand Loyalty, Content, Customer Advisory Programs, Customer-Centric, Customer Communications, Customer Loyalty, Customer Relationships, Customer Retention, Lead Generation
• Stop Isolating Customer Insights: Five Ways to Design the Customer Into Your CompanyJulie Wittes Schlack
  In the emerging sharing economy—modeled on collaborative creation and consumption—you can't effectively "create customers" without a deep, empathetic, and evolving understanding of their aspirations, challenges, and needs.
  Customer Advisory Programs, Customer Engagement, Customer Insight, Customer Relationships, Market Research, Marketing Strategy, Product Management, Product Marketing
• B2B and UGC and Three Success StoriesDan Kimball
  UGC-enabled marketing is no longer a fad; it's become a core part of modern marketers' toolkit. A closer look into UGC benefits, applicability to B2B, and a few key examples ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Advisory Programs, Customer Engagement, Customer Evangelists, Customer Relationships, Digital Theory, Lead Generation
• Four Ways to Create an Army of Fans for Your BrandMack Collier
  Why do rock stars have fans but companies have customers? The short answer: that's what rock stars and companies want to have. But if you think like a rock star, ...
  Brand Ambassadors, Brand Loyalty, Brand Positioning, Community, Customer Acquisition, Customer Advisory Programs, Customer Behavior, Customer Engagement, Customer Evangelists, Customer Insight
• The Customer Lens: An Approach to Customer Touch-Point AnalysisBarre Hardy
  Few marketers would dispute the statement that it is the sum of all customers' interactions with a company, over time, that ultimately creates or destroys that company’s brand value. Yet ...
  Brand Equity, Collaboration, Customer Advisory Programs, Customer Engagement, Customer Experience, Marketing Smarter, Measurement, Value Propositions
• Case Study: Harnessing Web 3.0 to Pump Up Brand Preference and LoyaltyKimberly Smith
  In this new age of conversation between corporation and consumer, chip-maker Intel and PC-maker ASUS have embraced "crowdsourcing." Allowing consumers to design the ideal PC, they are gaining valuable consumer ...
• Online Customer Communities Power Routine InnovationJohn Kembel
  As a result of its online customer community, a company can get much more than basic product feedback. It gains deep insight into the needs of customers, and creates ever-greater ...
  Collaboration, Creativity, Customer Advisory Programs, Customer Engagement, Thought Leadership