Influencer Marketing

Influencer Marketing: How-to articles covering the latest marketing tactics, tips, and strategies.

• The Influence of Instagram [Infographic]Laura Forer
  Instagram has major potential to bring awareness to your brand—and you don't always have to pay celebrity prices to be seen. The channel is growing fast, in part thanks to ...
  Influencer Marketing, Instagram, Social Media
• The Power of Micro-Influencers [Infographic]Laura Forer
  Micro-influencers are often more effective than their higher-profile peers at helping your content push through consumers' overcrowded social media feeds—and they can be a much more cost-effective way to reach ...
  Influencer Marketing, Social Media
• Four Effective Techniques for Working With B2B InfluencersTom Whatley
  Working with B2B influencers can help you reach new audiences, and it doesn't have to cost a fortune if you know how to engage with them organically.
  B2B Marketing, Content, Content Marketing, Influencer Marketing
• How to Identify Offline B2B Influencers by Using Online and Offline MethodsImrana Khan
  B2B influencer marketing can be tricky because B2B influencers may not have a big online presence. Here's how you can find offline influencers so you can combine online and offline ...
  B2B Marketing, Influencer Marketing, Sales
• How to Spot Authentic (and Fake) Instagram InfluencersBilly Bones
  Can you spot a real from a fake? Here are some tips to determine whether the Instagram influencers you work with are as influential as they claim.
  Influencer Marketing, Instagram, Social Media
• Marketers Should Know: How Influencers Generate Revenue [Infographic]Laura Forer
  Brands can partner with influencers in a variety of ways. A study reveals the 15 most common methods—and the ones among them that influencers find most successful.
  Influencer Marketing, Public Relations, Sponsorship
• Eight Ways to Make Money on YouTube [Infographic]Laura Forer
  Ads aren't the only way to make money on YouTube. Check out this infographic for other ideas to generate revenue from the video-sharing platform.
  Influencer Marketing, Social Media, Videos, YouTube
• Instagram Influencer Engagement BenchmarksAyaz Nanji
  Instagram influencers who have 1,000 to 5,000 followers tend to garner more engagement from their audiences than do influencers with larger followings, according to recent research from Mavrck.
  Influencer Marketing, Instagram, Research Summaries, Social Media, Social Networking
• Follow the Influencer to Follow the Money [Infographic]Laura Forer
  Influencer marketing can result in high ROI, but marketers must know what type of influencers and which platforms are best for their brands.
  Influencer Marketing, Instagram, Marketing Strategy
• Drowning in Social Media Data? Three Ways AI Can HelpLou Jordano
  The mounds of social media data available offer a goldmine for marketers, but sorting through all that data can be overwhelming. That's where AI comes in to help you monetize ...
  AI, Data, Influencer Marketing, Social Listening, Social Media