AI

AI: How-to articles covering the latest marketing tactics, tips, and strategies.

• Marketers Know AI Is the Future, But Do They Understand AI Today?Tod Loofbourrow
  AI is a powerful technology that can help you create relevant marketing campaigns that bring results—or irrelevant campaigns that waste your money and your customers' patience. Let's go over what ...
  AI, Marketing Automation, Marketing Strategy, Technology
• Relationship Marketing and GDPR: Avoiding the Traps of Personalization Data and Targeting TechJohn Hernandez
  If your data practices are GDPR-compliant, you don't have to worry, right? But marketing technologies and techniques that use consumer data for targeting and personalization can still put you in ...
  AI, Customer Relationships, Data, Segmentation, Targeting
• Are Chatbots a Good Idea for Your Business? [Infographic]Laura Forer
  When used well, chatbots can increase both profitability and customer satisfaction. Read on to learn how to implement them in a smart way that helps your business and your customers.
  AI, Customer Communications, Customer Experience, Marketing Automation, Technology
• Next-Gen Audiences: Unleashing AI to Predict What Your Customers Will Do Next
  Despite advances in data-based technologies, marketers struggle to send the right message to the right person at the right time. Here are questions you can answer to better understand customers ...
  AI, Customer Behavior, Technology
• Mobile App Development Trends in 2018 and Beyond [Infographic]
  As businesses and marketers anticipate the rise of AI, virtual and augmented reality, and the Internet of Things, mobile will be in the thick of it all for the foreseeable ...
  AI, Augmented Reality, Internet of Things, Mobile Marketing, Virtual Reality
• Three Tips for Better Real-Time Mobile Marketing in 2018
  Mobile marketing provides an ideal opportunity for marketers to speak to customers in the right place and at the right time. See three ways you can use mobile to connect ...
  AI, Customer Experience, Location-Based Marketing, Mobile Marketing, Retail Marketing
• Kiss Your A/B-Testing Goodbye... Sort OfDavid Schroeder
  A/B-testing has always been an effective way to optimize conversion rate, but new technologies are optimizing your optimization.
  AI, Landing Pages, Marketing Smarter, Marketing Strategy, Testing
• Drowning in Social Media Data? Three Ways AI Can HelpLou Jordano
  The mounds of social media data available offer a goldmine for marketers, but sorting through all that data can be overwhelming. That's where AI comes in to help you monetize ...
  AI, Data, Influencer Marketing, Social Listening, Social Media
• The Domination of Mobile Ads: Trends and Statistics [Infographic]Laura Forer
  What's new and hot in the world of mobile advertising? A lot. See how marketers are spending on mobile, and get ideas for your own mobile ad strategy.
  Advertising, AI, Mobile Marketing, Native Advertising, Videos
• Online Marketers: The Next Big Trend in MarketingAyaz Nanji
  What do online marketers think the next big trend in marketing will be? To find out, BrightEdge surveyed 500 search, content, and digital marketers in February.
  AI, Marketing Strategy, Personalization, Research Summaries