Native Advertising

Native Advertising: How-to articles covering the latest marketing tactics, tips, and strategies.

• Content Marketing and Native Advertising: A Match Made in Marketing HeavenRyan Gould
  Content marketing and native advertising each have their own benefits. But when used together, the whole is greater than the sum of its parts. Read on for tips to help ...
  Content Marketing, Content Strategy, Native Advertising
• The Domination of Mobile Ads: Trends and Statistics [Infographic]Laura Forer
  What's new and hot in the world of mobile advertising? A lot. See how marketers are spending on mobile, and get ideas for your own mobile ad strategy.
  Advertising, AI, Mobile Marketing, Native Advertising, Videos
• How News Publishers Are Approaching Native Advertising: Creation and Sales TrendsAyaz Nanji
  Just over half of news publishers say they now offer native advertising options on their platforms, according to recent research from the Native Advertising Institute and the International News Media ...
  Advertising, Content, Native Advertising, Research Summaries, Sales
• Fixing Native Advertising [Infographic]Laura Forer
  Native advertising has become a source of revenue for many publishers. But trust is an issue: Consumers often feel deceived by both the media and native ads. Here's some insight ...
  Advertising, Customer Relationships, Native Advertising
• Reaching Audiences Is Easy, Engaging Them Takes Relevance: 10 TipsPam Atkinson
  Targeting and buying online audiences has never been easier or more affordable. But even the right audiences can be hard to engage once you reach them. The key to making ...
  Advertising, B2C, Content, Content Marketing, Customer Behavior, Google, Native Advertising, Social Analytics, Social Media, Targeting
• Five Global Marketing Must-Haves for the New YearJudd Marcello
  Incorporate these five global marketing musts into your plans to see improved financial results as well as happier, more loyal customers.
  Brand Management, Branding, Local Marketing, Marketing Strategy, Native Advertising, Technology
• How Consumers Perceive Native AdvertisingAyaz Nanji
  Do consumers believe that native advertising pieces on media websites are written by companies or journalists? Does the presentation of this type of content change how it is perceived?
  Advertising, Content, Content Marketing, Native Advertising, Research Summaries, Survey Data
• Discover Shockingly Good Returns in Native AdvertisingDaniel Wilkinson
  If you find a reputable marketplace that meets your clients' audience requirements and you combine that with valuable content, the results can be good—shockingly good.
  Ad Copy, Advertising, Content, Content Marketing, Digital Marketing, Native Advertising, Web Copy, Websites
• The Most Trusted Channels for Branded ContentAyaz Nanji
  Consumers say Facebook is the channel in which they are most likely to trust content created by a brand/company, according to a recent report from The Acquity Group.
  Advertising, Content, Content Marketing, Customer Behavior, Facebook, Native Advertising, Research Summaries, Survey Data
• The 10 Most Clickable Celebrities in Native AdsAyaz Nanji
  The Smith family—Will Smith, Jada Pinkett Smith, and their children, Jaden, Willow, and Trey—are the most clickable celebrities in native advertisements, according to a recent report from MGID.
  Advertising, Customer Behavior, Native Advertising, Research Summaries