Blogging

Blogging: How-to articles covering the latest marketing tactics, tips, and strategies.

• 64 Statistics That Will Guide Your Content Marketing [Infographic]Laura Forer
  A smart content plan can make your content marketing efforts more effective. But how do you know what content to focus on? This infographic shares stats about content marketing that ...
  B2B Marketing, Blogging, Content, Content Marketing, Customer Behavior, Social Media
• Five Common SEO Mistakes That Content Marketers MakeBrian Liang
  SEO and content marketing, particularly blogging, are a powerful combination that can build your website's authority and drive valuable search engine traffic to your site. But content marketers tend to ...
  Blogging, Content, Content Marketing, SEO
• Your Three-Step Road Map to Creating Viral Content [Infographic]Laura Forer
  When marketing content goes viral, it can seem like your lucky day. But it's likely much more due to planning and execution than luck. Today's infographic shows you what goes ...
  Blogging, Content, Content Strategy, Creativity, Videos, Word-of-Mouth
• Six Ways Content Marketers Can Use Audio MarketingRobert Katai
  People are busier than ever, and increasingly they are learning by listening to podcasts while multitasking. Accordingly, audio content might be the perfect choice to market your business or brand.
  Blogging, Content, Content Marketing, Podcasting, Videos
• Blogging Trends: Typical Post Length and Publishing FrequencyAyaz Nanji
  Bloggers are writing more long posts, spending more time crafting pieces, and publishing less frequently this year than in years past, according to recent research from Orbit Media.
  Blogging, Blogging Strategy, Content, Content Marketing, Research Summaries, Writing
• How Long Does It Take to Create a Piece of Content?Ayaz Nanji
  Most marketers say it takes between one and six hours, on average, to create a piece of content, according to recent research from coSchedule.
  Blogging, Content, Content Marketing, Copywriting, Research Summaries
• The Surprising Place Where Text Content Is Thriving: Video in a Mobile-First WorldBecky Brooks
  To account for shifts in consumer behavior, marketers have to adapt their video marketing approaches to a mobile-first world in which text and video are forming a symbiotic relationship.
  Advertising, Blogging, Content, Content Marketing, Facebook, Instagram, Mobile Marketing, Snapchat, Social Media, Videos
• The Most Effective Number in Article Headlines [Infographic]Ayaz Nanji
  Which number in headlines for list-based articles/blog posts is correlated to the most social shares? To find out, Venngage examined the performance of 121,333 "listicle" articles/posts from brands and publishers.
  Blogging, Content, Copywriting, Corporate Blogging, Research Summaries, Web Copy, Writing
• 72 Must-Have Features for E-Commerce Websites [Infographic]Laura Forer
  Does your e-commerce website provide the easiest possible experience for visitors? Check out today's infographic to see 72 site sections and features that you will want to consider when creating ...
  B2C, Blogging, E-Commerce, Website Design, Websites
• The Right Words at the Right Time in the Right Place: Three Platforms to Publish Your Content OnLaurie Davis
  Articles are a fundamental tool in your content marketing toolbox. Here are three places your articles can find a home, each of which serves a different purpose and offers unique ...
  Blogging, Content, Content Marketing, LinkedIn, Public Relations, Publishing, Web Content, Writing