Lead Nurturing

Lead Nurturing: How-to articles covering the latest marketing tactics, tips, and strategies.

• The Most Effective Lead Nurturing TacticsAyaz Nanji
  Marketers say email and content marketing are the most effective tactics for driving prospects through the sales pipeline and toward conversion/revenue, according to recent research from Ascend2.
  Lead Nurturing, Marketing Strategy, Research Summaries, Sales
• The Secret to Account-Based Marketing SuccessJudy Wilks
  ABM does take time and effort, but the results can be extremely rewarding. These five steps (and one bonus tip) will walk you through how to set up your ABM ...
  Lead Generation, Lead Nurturing, Marketing Strategy, Sales
• ABM: Balancing Technology and a Human Touch to Maximize Sales SuccessDavid Ratcliff
  A lot of ABM and sales-enablement vendors talk about how companies can use technology to scale customer contact. Despite the promises about futuristic things like artificial intelligence, you'd be paying ...
  B2B Marketing, Collaboration, Content, Lead Generation, Lead Nurturing, Sales, Sales and Advertising
• How to Use Personalization to Shorten the B2B Sales CycleShira Abel
  In a world of mass emails and stimulus overload, personalization has become critical to B2B marketing. Buyers are becoming harder to identify and increasingly like consumers: They want personalized outreach ...
  Account-Based Marketing, Advertising, B2B Marketing, Content, Content Marketing, Customer Acquisition, Customer Communications, Customer Engagement, Customer Relationships, Lead Generation
• #SocialSkim: LinkedIn's New Sales Navigator, Snapchat's Transformative Feature: 11 Stories This WeekChristian Neri
  Snapchat launches a feature that will transform how people use the app and discover businesses; LinkedIn upgrades its Sales Navigator; Facebook just surpassed Netflix in online video; Twitter's bookmarking feature; ...
  Advertising, Content, Facebook, Instagram, Lead Nurturing, LinkedIn, Local Marketing, Location-Based Marketing, Marketing Strategy, Mobile Marketing
• Email for Inbound Marketing: Best-Practices and Tips [Infographic]Laura Forer
  Email is no longer the pushy channel it once was. Now it helps marketers guide prospects and customers to find exactly what they want, providing education and useful resources all ...
  Content, Content Marketing, Customer-Centric, Email, Email Marketing, Inbound Marketing, Lead Nurturing
• Level-Up: How to Score Big at Live Events [Infographic]Laura Forer
  Player 1: Your goal is to attend an event, generate leads, follow up with them, and show a positive ROI on the entire campaign. Can you do it? Find out ...
  B2B Marketing, Conferences, Customer Relationships, Lead Generation, Lead Nurturing, Marketing Strategy, Millennials
• The Biggest Leakage in a SaaS Marketing Funnel and How to Fix ItEd King
  SaaS companies can ensure nurturing and upsell campaigns are consistently successful across the entire buyer's journey, from initial contact through the trial/freemium phase to after commitment. Here's how.
  Data, Lead Generation, Lead Nurturing, Marketing Automation, Marketing Strategy, Sales, Services Marketing, Technology
• How to Drive Real Results Through Sales, Marketing, and AIMike Kostow
  Many companies find themselves asking the same question: How do we authentically engage with customers throughout their entire buying journey to keep them satisfied and buying more? The answer, up ...
  AI, B2B Marketing, Content, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Automation, Marketing Strategy, Sales, Technology
• How to Use Predictive Analytics to Engage Customers Throughout Their JourneyChris Matty
  From raising awareness, to educating prospects, to completing the transaction, to enhancing customer service and beyond, predictive analytics can help you anticipate customers' needs and desires throughout their circuitous buying ...
  Customer Acquisition, Customer Engagement, Customer Relationships, Customer Retention, Data, Lead Generation, Lead Nurturing, Marketing Strategy, Metrics, Sales