Services Marketing

Services Marketing: How-to articles covering the latest marketing tactics, tips, and strategies.

• The Biggest Leakage in a SaaS Marketing Funnel and How to Fix ItEd King
  SaaS companies can ensure nurturing and upsell campaigns are consistently successful across the entire buyer's journey, from initial contact through the trial/freemium phase to after commitment. Here's how.
  Data, Lead Generation, Lead Nurturing, Marketing Automation, Marketing Strategy, Sales, Services Marketing, Technology
• How to Prevent Churn and Retain Customers of Online ServicesChris Cheney
  Customer churn is a normal part of doing business. The reasons customers leave you are diverse, but they fall in two categories: voluntary and involuntary. Understanding the differences between the ...
  Content, Customer Loyalty, Customer Relationships, Customer Retention, Publishing, Services Marketing, Web Content
• Seven Ways Newsletter Marketing Still Works for Professional Services ProvidersSteve Klinghoffer
  Marketing rules and tactics for professional services providers (accountants, attorneys, physicians, dentists...) are often different from those for product or service marketers. Here's how newsletters work exceptionally well for professional ...
  Content, Content Marketing, Email, Newsletters, Services Marketing
• Three Ways Services Firms and Marketing Agencies Can Counteract Revenue LossKae Kronthaler-Williams
  Lost revenue among professional services firms (including marketing agencies) averages 5%. Most factors contributing to it are often preventable. Here's a look at three ways to prevent revenue loss.
  Data, Management, Marketing Operations, Services Marketing, Time Management
• How to Write and Respond to RFPs: Some Best-PracticesRichard Simms
  Painful as they may seem, requests for proposals are a B2B fact of life. They help you establish successful partnerships in an age of tight budgets and fierce competition for ...
  B2B Marketing, Hiring Outside Resources, Sales, Services Marketing, Writing
• How a Growing Franchise Builds Its Brand Through Local MarketingSanket Patel
  National brands looking to capitalize on the "buying local" trend often rely on local affiliates—franchisees, dealers, etc.—to carry their marketing message to audiences. Here's how one franchise has been doing ...
  B2C, Local Marketing, Marketing Strategy, Services Marketing
• Seven Tips to Optimally Organize Your Pricing Page for ConversionsDimitar Stojanov
  You'll learn how to optimally display products or services on your pricing page, get your customers to choose the product you suggest, and use incentives and bonuses to increase conversion.
  Customer Behavior, E-Commerce, Landing Pages, Pricing, Product Marketing, Retail Marketing, Services Marketing, Testimonials, Website Design, Websites
• How to Write Killer Services Descriptions: Five Mistakes and Their FixesGillian Vallee
  How a business presents its services to potential customers is of paramount importance. And you may get just one shot at it...
  Content, Lead Generation, Print Collateral, Sales, Services Marketing, Web Content, Writing
• How Klout Can Guide Your Online Marketing StrategyNicholas A. Kosar
  If you are a services professional of any kind, or you market for a services firm, here are five steps to take to improve you influence and the ROI of ...
  Career Management, Content, Content Marketing, Customer Acquisition, Customer Relationships, Inbound Marketing, Sales, Services Marketing, Social Media
• Content Marketing Strategies: Tear Down Geographic Barriers to SalesSylvia Montgomery
  In professional services, relationships and referrals are the anchor of business development. In the past, those referrals were driven by geographic proximity. Today, conducting business from afar is the new ...
  Content, Content Marketing, Content Strategy, Inbound Marketing, Lead Generation, Lead Nurturing, Location-Based Marketing, Sales, Services Marketing