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Writing: How-to articles covering the latest marketing tactics, tips, and strategies.

The Ultimate Cheat Sheet for Writing Explainer Video Scripts [Infographic]Laura Forer
Explainer videos are a useful and fun way to introduce your audience to your products or services, and—when they are done well—they can be extremely effective. Read on for dozens ...
Content, Videos, Writing
How to Make Money as a Writer [Infographic]Laura Forer
Freelance writers have options beyond blogging to make money in their fields. And brands should know what the going rates are and where to match up with qualified writers.
Career Management, Writing
Win a Scholarship to MarketingProfs Marketing Writing Bootcamp
Have you been looking to hone your writing skills? Add more punch to your presentations? More oomph to your email copy? All for free?!
Career Management, Writing
Are Surveys Dead? Five Ways to Breathe New Life Into Your Customer ResearchAlissa Warne
Surveys are one of the most important digital touchpoints you can have with customers, eliciting valuable feedback to drive product and company direction. But how can you elicit better response ...
Customer Behavior, Surveys, Writing
How to Use Research to Write High-Converting CTAs and Tailor Your ContentGarrett Moon
Providing useful content to your audience and selling your product or service to them aren't mutually exclusive tasks. These three tips explain how to use customer research to write compelling ...
Content, Content Marketing, Writing
Five Subtle Mistakes That Are Limiting Your Marketing Response RateTim Carr
If your marketing campaigns aren't performing as well as you'd hoped, it may be that they're falling on deaf—or even alienated—ears. Here are five mistakes you need to stop making.
Advertising, Copywriting, Writing
How to Rank at the Top of Google Search Results (Even If You're Not No. 1)Ann Smarty
Even without grabbing the top spot in search engine results pages, you can be at the top. How? "Featured snippets"! Here are the various featured-snippet types, along with step-by-step instructions ...
Content, Search Engines, SEO, Writing
Five Ways to Make Your Marketing Copy a Whole Lot More EngagingNick Usborne
Writing better copy isn't difficult, but it does take a reset of how you think about marketing copy. Follow these five steps to find your brand's authentic voice and connect ...
Content, Copywriting, Customer Communications, Marketing Communications, Web Content, Writing
Three Steps to Effective Customer Content and Lasting Sales-Marketing RelationshipsJules Tompkins
When Marketing and Sales collaborate, everyone wins: Customers get better content, and businesses see better results.
Content, Content Marketing, Content Strategy, Management, Marketing Challenges, Marketing Smarter, Marketing Strategy, Marketing Tips, Sales, Writing
A Smarter Approach to Link-Building: Earn Links Instead of Building ThemSenko Duras
Exceptionally strong content can help you fulfill many goals at once: increasing website traffic, earning backlinks, and reducing bounce rate. Here's how to create that type of content.
Content, Content Marketing, Content Strategy, Marketing Smarter, Search Engine Marketing, Writing

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Writing: Podcasts containing in-depth interviews with smart marketers from all walks of life.

A Novel (Writing) Approach to Marketing: Erik Deckers on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Humor columnist and marketing expert Erik Deckers discusses creative writing techniques that can improve your content marketing.
Content Marketing, Marketing Smarts, Writing
How to Promote Your Book (Even When You Have No Time): Fauzia Burke on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Book marketing and publicity expert Fauzia Burke has run campaigns for Mary Higgins Clark and Tom Clancy, among many others. Here, she shares tips from her recent book, Online Marketing for Busy Authors.
Marketing Smarts, Personal Branding, Writing
Use Storytelling to Enhance Your Marketing: Ron Ploof on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Story expert Ron Ploof explains how brands (B2B and B2C alike) can create more effective marketing pieces by applying the fundamentals of storytelling to their content marketing.
B2B Marketing, Branding, Content, Marketing Smarts, Writing
Lessons From 2015 Bright Bulb Award Winners: Ritz-Carlton, BESLER Consulting, and Tripwire [VIDEO]by Kerry O'Shea Gorgone
The MarketingProfs 2015 Bright Bulb Awards recognize brilliance, excellence, and innovation in B2B marketing. This special video edition of the Marketing Smarts podcast featuresGretchen Newby of The Ritz-Carlton Leadership Center, Cindy Valladares of Tripwire, and Michael Passanante of BESLER Consulting.
B2B Marketing, B2B Marketing Forum, Bright Bulb B2B Awards, Content Marketing, Marketing Smarts, Writing
How Little Words Create Big Marketing Impact: Robert Sprague on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Marketing strategist and musician Robert Sprague, president and CEO of marketing agency PCI, discusses how little words like "a" and "you" can have a big impact on your marketing success.
Marketing Communications, Marketing Smarts, Writing
The Secret to Effortless Writing: Jeff Goins on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Author Jeff Goins talks about marketing writing (as well as other styles) and shares a process for finding life purpose, as covered in his latest book, The Art of Work.
Career Management, Marketing Smarts, Writing
The Marketing Performance Blueprint: PR 20/20 Founder Paul Roetzer Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Paul Roetzer—founder of inbound marketing agency PR 20/20, author of The Marketing Agency Blueprint—shares tips for smart staffing and measuring marketing results from his latest book, The Marketing Performance Blueprint.
Marketing Smarts, Marketing Strategy, Measurement, Metrics, Public Relations, Writing
Everybody Writes... Especially Marketers! Ann Handley Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
MarketingProfs Chief Content Officer Ann Handley shares insights from her book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.
Content Marketing, Content Strategy, Copywriting, Marketing Inspiration, Marketing Smarts, Writing
Battling Mediocrity in Content: Ann Handley Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
MarketingProfs Chief Content Officer Ann Handley discusses her evolution from journalist to content marketer, and shares tips for becoming a better writer.
Content Marketing, Marketing Smarts, Writing
Born to Blog: Author Mark Schaefer Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Mark W. Schaefer has written three books, including best-sellers Return on Influence and The Tao of Twitter. His marketing blog, {grow}, has won numerous international awards. I invited Mark to Marketing Smarts to discuss his recent book, co-authored with Stanford ...
Blogging, Blogging Strategy, Content, Content Marketing, Corporate Blogging, Creativity, Inbound Marketing, Marketing Smarts, Marketing Strategy, Marketing Tips

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