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Market Research: How-to articles covering the latest marketing tactics, tips, and strategies.

Four Ways Design Can Help You Market to WomenStephanie Yung
Design concepts can enhance your market research, and your marketing itself, helping you to communicate in your audience's language. That's especially the case when marketing to young women, but these ...
Creativity, Market Research, Millennials, Women
How to Use Product-Market Fit to Drive Business GrowthLaura Patterson
The term "product-market fit" may not be familiar to some marketers, but it's fundamental to business growth. Here are five areas marketers should focus on to make sure their brand ...
Customer-Centric, Market Research, Marketing Strategy, Product Marketing, Strategy
How Data Can Lead You Astray: Six Costly MistakesWilliam Gadea
We have more data than ever before. And more data means better decisions, right? Not always, because numerical mirages can lead us astray. Here are six ways stats can let ...
Data, Market Research, Measurement, Metrics, Web Analytics
Three Paths for Surging Ahead of the CompetitionEllie Mirman
Market leaders often take one of three paths to beat the competition. See which strategy can work best for your brand.
Brand Management, Brand Positioning, Branding, Market Research, Marketing Strategy
How to Improve Your Research ROI: Six Best-PracticesLaura Patterson
Customer or market research and intelligence are essential to fact-based decision-making. Here are six best-practices for conducting research and reasons for considering external resources to help you avoid costly mistakes.
Market Research, Research, Surveys
Five Keyword Types Small Business Owners Need to Track for Social Media and Web MonitoringAleh Barysevich
Social media monitoring has become an important part of digital marketing. Though most marketers understand its necessity, the details aren't as clear. The most common question: What keywords should I ...
Brand Management, Customer Acquisition, Market Research, Public Relations, Reputation Management, Research, Sales, Social Analytics, Social Listening, Social Media
Your Brand Tracking Program Is All Wrong: Five Tips to Fix ItMitch Markel
Brand tracking—collecting data from a static group of consumers on a regular basis—can assess and scrutinize shifts in KPIs and consumer attitudes and behaviors. You can track and benchmark everything ...
Customer Insight, Data, Market Research, Measurement, Research
Three Customer Feedback Myths That Deserve BustingCaleb Elston
Today's survey tools allow marketers to add more flourishes than ever to customer feedback surveys. But, it turns out, less is more when asking customers for input. See which top ...
Customer Insight, Customer Relationships, Market Research, Net Promoter, Research, Surveys
Three Ways Your Marketing Team Needs to Use Social InsightsJen Handley
Social media's importance in the sales/marketing funnel is by now undisputed, but visibility into the insights each platform can provide is often clouded by meaningless metrics. Here's how your team ...
Customer Behavior, Market Research, Metrics, Research, ROI, Social Analytics, Social Media
How to Use Online Communities for a Marketing Strategy Driven by Customer DataSteven Hamrick
Communities offer you an opportunity to better understand your customers by capitalizing on the data they provide online. You can then use that data to offer personalized content at various ...
B2C, Community, Customer Insight, Data, Market Research, Marketing Strategy, Retail Marketing, Social Analytics, User-Generated Content

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Market Research: Podcasts containing in-depth interviews with smart marketers from all walks of life.

Move Past Keywords to Audience Strategy With Conversational Research: Jason Falls on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Jason Falls, senior vice-president of digital strategy at Elasticity, explains how (and why) to move beyond social media monitoring and keywords to conversational research and audience strategy.
Market Research, Marketing Smarts, Research, Social Listening
Forget Big Data, the Future Is in 'Small Data': Author Martin Lindstrom on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Branding expert, speaker, and best-selling author Martin Lindstrom discusses his unique brand of in-depth consumer research, and shares insights from his latest book, Small Data: The Tiny Clues That Uncover Huge Trends.
Customer Behavior, Market Research, Marketing Smarts
Data, TV, and the Limitless Focus Group: 4C's Josh Dreller on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Joshua Dreller of data science company 4C offers insight into the lasting appeal of television and how data on viewing, combined with social data, can supercharge your message targeting.
Data, Market Research, Marketing Smarts, Television
What Makes Buyers Tick: Dr. Carl Marci of Nielsen Consumer Neuroscience on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Secrets for sussing out what truly drives buying decisions and brand loyalty, courtesy of Dr. Carl Marci, chief neuroscientist at Nielsen Consumer Neuroscience and co-founder of Innerscope Research.
Customer Behavior, Customer Relationships, Market Research, Marketing Smarts, Marketing Strategy, Research
Uplifting Instagram Marketing: Soffe Apparel's Paul Anderson on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Soffe Apparel's director of marketing, Paul Anderson, explains the research and strategy behind the company's rebranding and its targeted use of social channels such as Instagram to energize audiences.
Instagram, Market Research, Marketing Smarts, Marketing Strategy, Social Media, Targeting
Audience-Centric Marketing: Tom Webster Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Tom Webster, vice-president of marketing and strategy at Edison Research, explains the simple shift in thinking that can help marketers to create more effective messages.
Big Data, Content, Content Marketing, Content Strategy, Customer-Centric, Data, Market Research, Marketing Smarts
The Language of Brand Love: Loveworks Author Brian Sheehan Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Author Brian Sheehan discusses his latest book "Loveworks," the characteristics of beloved brands, and how you can create a "sensual experience" for your prospects and customers.
Brand Loyalty, Brand Management, Brand Positioning, Branding, Customer Loyalty, Customer Relationships, Market Research, Marketing Inspiration, Marketing Smarts
The Truth Is Unscripted: Adele Revella Talks Buyer Personas on Marketing Smarts [Podcast]by Matthew Grant
"Buyer personas don't work if you make stuff up," Adele Revella told me during this week's episode of Marketing Smarts. "They work if you listen to customers first." But to gather real, actionable customer intelligence, you need to talk to ...
Customer Behavior, Customer Insight, Demographics, Market Research, Marketing Smarts, Research, Sales
The Changing Agency/Client Relationship: Glenn Engler Talks to Marketing Smarts [Podcast]by Matthew Grant
Senior-level marketers don't seem to believe their digital partners are adequately extending their service capabilities in the digital age. So how does an agency demonstrate that it "gets" digital? Glenn Engler, CEO of Digital Influence Group, answers that question in ...
Chief Marketing Officer, Digital Marketing, Market Research, Marketing Smarter, Marketing Smarts, Podcasting, Social Media

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