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Market Research: How-to articles covering the latest marketing tactics, tips, and strategies.
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Four Ways Design Can Help You Market to WomenStephanie YungDesign concepts can enhance your market research, and your marketing itself, helping you to communicate in your audience's language. That's especially the case when marketing to young women, but these ...
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How to Use Product-Market Fit to Drive Business GrowthLaura PattersonThe term "product-market fit" may not be familiar to some marketers, but it's fundamental to business growth. Here are five areas marketers should focus on to make sure their brand ...
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How Data Can Lead You Astray: Six Costly MistakesWilliam GadeaWe have more data than ever before. And more data means better decisions, right? Not always, because numerical mirages can lead us astray. Here are six ways stats can let ...
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Three Paths for Surging Ahead of the CompetitionEllie MirmanMarket leaders often take one of three paths to beat the competition. See which strategy can work best for your brand.
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How to Improve Your Research ROI: Six Best-PracticesLaura PattersonCustomer or market research and intelligence are essential to fact-based decision-making. Here are six best-practices for conducting research and reasons for considering external resources to help you avoid costly mistakes.
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Five Keyword Types Small Business Owners Need to Track for Social Media and Web MonitoringAleh BarysevichSocial media monitoring has become an important part of digital marketing. Though most marketers understand its necessity, the details aren't as clear. The most common question: What keywords should I ...
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Your Brand Tracking Program Is All Wrong: Five Tips to Fix ItMitch MarkelBrand tracking—collecting data from a static group of consumers on a regular basis—can assess and scrutinize shifts in KPIs and consumer attitudes and behaviors. You can track and benchmark everything ...
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Three Customer Feedback Myths That Deserve BustingCaleb ElstonToday's survey tools allow marketers to add more flourishes than ever to customer feedback surveys. But, it turns out, less is more when asking customers for input. See which top ...
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Three Ways Your Marketing Team Needs to Use Social InsightsJen HandleySocial media's importance in the sales/marketing funnel is by now undisputed, but visibility into the insights each platform can provide is often clouded by meaningless metrics. Here's how your team ...
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How to Use Online Communities for a Marketing Strategy Driven by Customer DataSteven HamrickCommunities offer you an opportunity to better understand your customers by capitalizing on the data they provide online. You can then use that data to offer personalized content at various ...
Market Research: Podcasts containing in-depth interviews with smart marketers from all walks of life.
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Move Past Keywords to Audience Strategy With Conversational Research: Jason Falls on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneJason Falls, senior vice-president of digital strategy at Elasticity, explains how (and why) to move beyond social media monitoring and keywords to conversational research and audience strategy.
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Forget Big Data, the Future Is in 'Small Data': Author Martin Lindstrom on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneBranding expert, speaker, and best-selling author Martin Lindstrom discusses his unique brand of in-depth consumer research, and shares insights from his latest book, Small Data: The Tiny Clues That Uncover Huge Trends.
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Data, TV, and the Limitless Focus Group: 4C's Josh Dreller on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneJoshua Dreller of data science company 4C offers insight into the lasting appeal of television and how data on viewing, combined with social data, can supercharge your message targeting.
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What Makes Buyers Tick: Dr. Carl Marci of Nielsen Consumer Neuroscience on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneSecrets for sussing out what truly drives buying decisions and brand loyalty, courtesy of Dr. Carl Marci, chief neuroscientist at Nielsen Consumer Neuroscience and co-founder of Innerscope Research.
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Uplifting Instagram Marketing: Soffe Apparel's Paul Anderson on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneSoffe Apparel's director of marketing, Paul Anderson, explains the research and strategy behind the company's rebranding and its targeted use of social channels such as Instagram to energize audiences.
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Audience-Centric Marketing: Tom Webster Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneTom Webster, vice-president of marketing and strategy at Edison Research, explains the simple shift in thinking that can help marketers to create more effective messages.
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The Language of Brand Love: Loveworks Author Brian Sheehan Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneAuthor Brian Sheehan discusses his latest book "Loveworks," the characteristics of beloved brands, and how you can create a "sensual experience" for your prospects and customers.
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The Truth Is Unscripted: Adele Revella Talks Buyer Personas on Marketing Smarts [Podcast]by Matthew Grant"Buyer personas don't work if you make stuff up," Adele Revella told me during this week's episode of Marketing Smarts. "They work if you listen to customers first." But to gather real, actionable customer intelligence, you need to talk to ...
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The Changing Agency/Client Relationship: Glenn Engler Talks to Marketing Smarts [Podcast]by Matthew GrantSenior-level marketers don't seem to believe their digital partners are adequately extending their service capabilities in the digital age. So how does an agency demonstrate that it "gets" digital? Glenn Engler, CEO of Digital Influence Group, answers that question in ...
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How-to Articles
Beyond Event Attendance Metrics: Capture Buying Signals With a ... by Peter Micciche
How Brands Can Responsibly Roll Out AI as Government Regulations ... by Eric Yaverbaum
The Hidden Saboteur: How Dirty Data Undermines Your B2B ... by Kevin D'Arcy
Turn Content Syndication Into a Lead- and Revenue-Generating ... by Keith Turco
For Marketers, AI Has Changed the Game: Be Positionless or Be ... by Pini Yakuel
