Television

Television: How-to articles covering the latest marketing tactics, tips, and strategies.

• Affluent Americans' Behaviors and Media-Consumption Habits [Infographic]Laura Forer
  See how many Americans are considered affluent, what those consumers care about, and how affluence affects media consumption.
  Customer Behavior, Television
• Global Ad Spend Forecasts by Medium Through 2020Ayaz Nanji
  Global spend on mobile advertising grew 38% in 2017, and it's projected to increase 19% per year through 2020, according to Zenith.
  Advertising, Mobile Marketing, Research Summaries, Television
• The Ad Formats and Categories Consumers Like MostAyaz Nanji
  Among the various advertising formats, television ads are the still the most liked by consumers, according to recent research from Clutch.
  Advertising, Digital Marketing, Research Summaries, Television
• The Advertising Media That Consumers Trust MostAyaz Nanji
  Consumers in the United States say television and print are the advertising media they trust most, according to recent research from Clutch.
  Advertising, Research Summaries, Sales and Advertising, Television
• Television Advertising in 2017: Audience, Cost, Duration, and Genre TrendsAyaz Nanji
  The US television audience for the 2017-2018 season consists of 304.5 million viewers and 119.6 million households, according to recent research from Nielsen.
  Advertising, Nielsen Data, Research Summaries, Television
• #SocialSkim: Facebook and Instagram Redesign, Amazon's Spark vs. Instagram and Pinterest: 10 Stories This WeekChristian Neri
  This week: Facebook, Instagram aim for engagement with redesigns; all about Amazon's Spark social platform; LinkedIn's smart share options, a court case it lost, and its native video; Apple pushes ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Location-Based Marketing, Obama, Pinterest
• #SocialSkim: Facebook Launches Original Shows, Social Media Claims 3 Billion Users: 11 Stories This WeekChristian Neri
  Social has 3 billion users (and other need-to-know stats); Facebook's original video push; LinkedIn expands partners program; a mobile messaging foray by YouTube; Google's Snapchat Discover competitor; Snapchat's powerful tool ...
  Advertising, B2B Marketing, B2C, Content, Content Strategy, Demographics, Digital Marketing, Digital Theory, Facebook, Google
• The State of OTT Video Viewing: Top Devices and PlatformsAyaz Nanji
  Some 51 million US households now engage in over-the-top (OTT) streaming of video content—i.e., via the Internet to a television set—according to recent research from comScore.
  Content, Customer Behavior, Research Summaries, Television, TV, YouTube
• #SocialSkim: Facebook's Huge Investment, YouTube at VidCon: 11 Stories This WeekChristian Neri
  Facebook to spend millions on original shows, hits major user milestone; YouTube's VidCon announcements and its experimental app open to all; Instagram tires to make you share more; Reddit's big ...
  Advertising, Content, Demographics, Digital Marketing, Digital Theory, Facebook, Instagram, Mobile Marketing, Social Media, Social Networking
• The 10 Most Talked About Television Shows on Social MediaAyaz Nanji
  The Walking Dead was the most talked about television show on social media during the 2016-2017 season, according to recent research from Nielsen.
  Nielsen Data, Research Summaries, Television