TV

TV: How-to articles covering the latest marketing tactics, tips, and strategies.

• #SocialSkim: Facebook and Instagram Redesign, Amazon's Spark vs. Instagram and Pinterest: 10 Stories This WeekChristian Neri
  This week: Facebook, Instagram aim for engagement with redesigns; all about Amazon's Spark social platform; LinkedIn's smart share options, a court case it lost, and its native video; Apple pushes ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Location-Based Marketing, Obama, Pinterest
• #SocialSkim: Facebook Launches Original Shows, Social Media Claims 3 Billion Users: 11 Stories This WeekChristian Neri
  Social has 3 billion users (and other need-to-know stats); Facebook's original video push; LinkedIn expands partners program; a mobile messaging foray by YouTube; Google's Snapchat Discover competitor; Snapchat's powerful tool ...
  Advertising, B2B Marketing, B2C, Content, Content Strategy, Demographics, Digital Marketing, Digital Theory, Facebook, Google
• The State of OTT Video Viewing: Top Devices and PlatformsAyaz Nanji
  Some 51 million US households now engage in over-the-top (OTT) streaming of video content—i.e., via the Internet to a television set—according to recent research from comScore.
  Content, Customer Behavior, Research Summaries, Television, TV, YouTube
• #SocialSkim: Facebook's Huge Investment, YouTube at VidCon: 11 Stories This WeekChristian Neri
  Facebook to spend millions on original shows, hits major user milestone; YouTube's VidCon announcements and its experimental app open to all; Instagram tires to make you share more; Reddit's big ...
  Advertising, Content, Demographics, Digital Marketing, Digital Theory, Facebook, Instagram, Mobile Marketing, Social Media, Social Networking
• #SocialSkim: Facebook Bets Big on Original Shows, Instagram as New LinkedIn: 12 Stories This WeekChristian Neri
  Facebook inks original-video pact and massive e-sports deal; young workers use Instagram to evaluate workplaces; Snapchat's Custom Stories perfect for branded events; Facebook tests food delivery; Instagram gives brands more ...
  Content, Content Marketing, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing
• #SocialSkim: Facebook Outpacing LinkedIn for B2B, All About Google Lens: 12 Stories This WeekChristian Neri
  This week: A radical shift pitting Facebook against LinkedIn as the professional's social network; a search revolution with Google Lens; Instagram vs. Snapchat with face filters; Facebook's war against clickbait ...
  Advertising, Augmented Reality, Content, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Mobile Marketing, Snapchat
• #SocialSkim: LinkedIn's Major New Milestones, Twitter's Growth Rebound: 10 Stories This WeekChristian Neri
  This week: LinkedIn hits half a billion users, rolls out new Matched Audience ad targeting; Instagram's growth accelerates, nears 1 billion users; Twitter reports growth, plans to livestream content 24/7; ...
  Advertising, Career Management, Content, Digital Marketing, Digital Theory, Facebook, Influencer Marketing, Instagram, LinkedIn, Marketing Strategy
• #SocialSkim: YouTube TV Is Here, LinkedIn Optimizes Lead Gen: 11 Stories This WeekChristian Neri
  Google changes the TV landscape with YouTube TV; Snapchat makes itself a video search destination; LinkedIn introduces easy lead-gen forms; Amazon's influencer program; Facebook's alternative News Feed; Twitter fights to ...
  Content, Content Marketing, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google, Lead Generation, LinkedIn, Marketing Strategy
• #SocialSkim: YouTubeTV Challenges Cable, a Guide to LinkedIn Marketing: 12 Stories This WeekChristian Neri
  This week: YouTube's cable-killing TV service; Instagram Stories ads open to all; Facebook's new mid-roll ads; a guide to content marketing best-practices on LinkedIn; measuring success on Snapchat; B2B leads ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Instagram, Lead Generation, Marketing Strategy, Snapchat
• #SocialSkim: Facebook Undermines LinkedIn, Amazon Takes on Skype: 11 Stories This WeekChristian Neri
  This week, two giants gang up on a third: Facebook undermines Microsoft's LinkedIn as Amazon digs at Microsoft's Skype. LinkedIn unveils new data-driven features, Facebook comes to your TV screen, ...
  Advertising, B2B Marketing, B2C, Blogging, Career Management, Content, Facebook, LinkedIn, Marketing Strategy, Mobile Marketing