Customer-Centric

Customer-Centric: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Chief Customer Officer 2.0: Author Jeanne Bliss on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Customer experience expert and best-selling author Jeanne Bliss shares tips for creating a customer-centric organization and discusses her new book, Chief Customer Officer 2.0.
  Customer-Centric, Customer Experience, Customer Service, Marketing Smarts, Marketing Strategy
• The Secret to Sales Success: Jill Konrath and Donal Daly on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Bestselling authors Jill Konrath (Selling to Big Companies) and Donal Daly (Account Planning in Salesforce) explain how sales managers can set their teams up to succeed in the era of modern, customer-centric marketing.
  Content, Customer-Centric, Management, Marketing Smarts, Sales
• Focus on Lifetime Value: InMobi's Bob Bahramipour on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Former Gigwalk CEO and ad-tech industry veteran Bob Bahramipour of InMobi offers insight into the future of mobile advertising, the metrics that really matter, and the role of corporate culture in building a successful global company.
  Advertising, Customer-Centric, Marketing Smarts, Mobile Marketing, Native Advertising
• Hunting for Unicorns: Preact's Mike Saldi Talks Hiring on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Mike Saldi, formerly of Salesforce.com, now chief customer officer at software company Preact, shares secrets for spotting which applicants are most likely to rock that job you're hiring for.
  Career Management, Customer-Centric, Hiring Outside Resources, Management, Marketing Smarts
• Audience-Centric Marketing: Tom Webster Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Tom Webster, vice-president of marketing and strategy at Edison Research, explains the simple shift in thinking that can help marketers to create more effective messages.
  Big Data, Content, Content Marketing, Content Strategy, Customer-Centric, Data, Market Research, Marketing Smarts
• Entrepreneurial Spirit: The Founders of Barefoot Wine Talk to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Michael Houlihan and Bonnie Harvey started Barefoot Wine in a laundry room and grew it into one of the top US wine brands. They talk about how their approach to selling wine disrupted the industry, and what others can learn ...
  Brand Positioning, Branding, Customer-Centric, Integrated Marketing, Marketing Smarts, Sales, Word-of-Mouth
• Marketing So Useful, People Would Pay for It: Youtility Author Jay Baer Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Jay Baer's new book, Youtility, provides a comprehensive guide for businesses on "marketing sideways" and winning loyal customers by providing extremely helpful content. Baer offers compelling evidence that becoming a Youtility leads to business success, and provides tips for making ...
  B2B Marketing, Brand Loyalty, Content Marketing, Customer-Centric, Customer Loyalty, Customer Relationships, Marketing Challenges, Marketing Smarts, Marketing Strategy, Marketing Tips
• Content, Customer-Centricity, and the Power of Data: Acxiom's Tim Suther on Marketing Smarts [Podcast]by Matthew Grant
  This week's guest on Marketing Smarts is Tim Suther, chief marketing and strategy officer for Acxiom, a firm that Tim referred to as "the original Big Data company"; FRONTLINE called it "one of the biggest companies you've never heard of."
  Advertising, B2B Marketing, Content, Customer-Centric, Data, Digital Marketing, Marketing Smarts, Segmentation, Technology
• Rethink Your Audience: Author and Digital Strategist Sam Ford on Marketing Smarts [Podcast]by Matthew Grant
  Though living in a new era of participatory media, our notions of what constitutes an audience and what audiences actually do has not changed much since the broadcast era—and that's a problem, argues Sam Ford.
  B2B Marketing, Community, Content Marketing, Corporate Communications, Customer-Centric, Customer Engagement, Digital Theory, Marketing Smarts, Social Media
• Achieving True Sales and Marketing Alignment: Constant Contact's Rick Jensen on Marketing Smarts [Podcast]by Matthew Grant
  Rick Jensen heads up both sales and marketing at Constant Contact, which is an interesting predicament to be in, considering the evolving relationship between Marketing and Sales. I thought he might have something interesting to say about the subject. I ...
  B2B Marketing, Chief Marketing Officer, Customer-Centric, Email Marketing, High-Tech Marketing, Management, Marketing Operations, Marketing Smarts, Product Marketing, Sales and Advertising