CRM

CRM: How-to articles covering the latest marketing tactics, tips, and strategies.

• Marketing Technology: Navigating the Shift From All-in-One to Best-of-Breed SolutionsJason VandeBoom
  Selecting the right marketing tech stack can be overwhelming. All-in-one solutions are enticing, but sometimes individual tools that solve specific challenges are more useful. Here are three considerations for choosing ...
  CRM, Technology
• Are You an Empowered Marketer? Here's How You Can Be.
  Marketers have a lot to do these days. The right processes and tools can save you time, improve your marketing, and give you the information you need to be more ...
  B2C, Career Management, CRM, Marketing Strategy, Segmentation, Technology
• How to Maximize the Benefits of Live-Marketing Events [Infographic]Laura Forer
  Live marketing experiences can help brands stand out in a very crowded, very noisy marketplace. Read on to discover how the right mind-set, skill set, and tool set can help ...
  CRM, Customer Communications, Customer Experience, Customer Satisfaction, ROI, Technology
• The Three Crucial Steps to Building a Modern Marketing StackDoug Bewsher
  Marketers can no longer afford to view technology as a "nice to have." In 2018 and beyond, our performance will rely in great part on our martech stacks. Those without ...
  CRM, Marketing Automation, Marketing Operations, Marketing Strategy, Technology
• Why Marketers Should Care About Identity Resolution: Your Customers Have Many Faces
  What exactly is identity resolution, and why does it matter to you as a B2C marketer? It may sound outrageous, but your company's most loyal customers have, on average, six ...
  B2C, CRM, Customer Relationships, Data, E-Commerce, Marketing Strategy, Multichannel Marketing, Personalization
• Personalize Your Marketing With Deeper Customer Segmentation
  Personalization. It's all the rage in e-commerce marketing. But the needed level of personalization isn't easy to achieve. The only way to get close is continual segmentation so that you ...
  CRM, E-Commerce, Personalization, Segmentation
• The Importance of a Well-Rounded Marketing Technology Stack
  The right marketing technology stack is key to understanding your buyers and meeting their needs. But there is no standard, one-size-fits-all marketing technology stack that will work for every organization.
  CRM, Marketing Automation, Marketing Strategy, Sales, Technology
• Turnkey Marketing Clouds Fall Short, Here's How You Can Build Your OwnSean Schroeder
  Multichannel automation, content personalization, social sharing tools, analytics... a marketing Cloud makes it possible to juggle the numerous tools necessary for today's marketing. But do you get a turnkey solution, ...
  CRM, Management, Marketing Automation, Marketing Operations, Marketing Strategy, Technology
• E-Commerce Technology: Why Your ESP Is Not Enough, and What You Need Instead
  Most e-commerce businesses are still being run on email service providers (ESPs) and a patchwork of point solutions, leading to disconnected marketing, fragmented customer experiences, and no way for marketers ...
  B2C, CRM, Customer Acquisition, Customer Relationships, Customer Retention, E-Commerce, Marketing Automation, Marketing Strategy, Retail Marketing
• Three Ways to Bring a Human Touch to B2B MarketingMark Ripley
  Combining creativity with B2B marketing is an ongoing challenge. How do you build an emotional connection with your customers and inspire deep-seated brand loyalty when you lack the direct tactics ...
  B2B Marketing, CRM, Customer Communications, Customer Relationships, Data, Research, Sales, Social Listening, Social Media