Social Listening

Social Listening: How-to articles covering the latest marketing tactics, tips, and strategies.

• The Future of Link-Building: Linkless Mentions for SEOAleh Barysevich
  For SEO, mentions of your brand that don't include a link back to your site are becoming just as important as linked mentions. Here are five steps for managing linkless ...
  Google, Search Engine Marketing, SEO, Social Listening
• Drowning in Social Media Data? Three Ways AI Can HelpLou Jordano
  The mounds of social media data available offer a goldmine for marketers, but sorting through all that data can be overwhelming. That's where AI comes in to help you monetize ...
  AI, Data, Influencer Marketing, Social Listening, Social Media
• Social Selling: Three Reasons It's Good for Business and Four Steps to Get You StartedBrett Bernstein
  Social media isn't just for collecting likes and follows: It can help you increase sales—when it's used right.
  Sales, Social Business, Social Listening, Social Media, Social Networking
• 10 Steps to Launch a Successful Social Media Marketing Campaign
  Don't be fooled by viral social campaigns: They look deceptively simple, but successful social campaigns require thought and strategy. Check out these simple steps to build effective social campaigns.
  Content, Content Strategy, Social Analytics, Social Listening, Social Media
• Five Keyword Types Small Business Owners Need to Track for Social Media and Web MonitoringAleh Barysevich
  Social media monitoring has become an important part of digital marketing. Though most marketers understand its necessity, the details aren't as clear. The most common question: What keywords should I ...
  Brand Management, Customer Acquisition, Market Research, Public Relations, Reputation Management, Research, Sales, Social Analytics, Social Listening, Social Media
• Why Your Paid Social Is Failing, and Best-Practices for Social AdvertisingJen Kern
  Social marketing is different because your audience talks back—immediately, directly, and sometimes not in your favor. If you're developing a social advertising strategy the way you would for PPC ads ...
  Ad Copy, Advertising, Branding, Content, Social Analytics, Social Listening, Social Media
• How to Harness the 'Testimonial Economy' in Your Marketing StrategyMark Babbitt
  We now live in the Testimonial Economy, where what we say about ourselves doesn't matter, what others say about us is what sways opinion, and bad reviews can override even ...
  Brand Ambassadors, Community, Customer Loyalty, Customer Relationships, Social Listening, Social Media, Testimonials, Word-of-Mouth
• Three Ways to Bring a Human Touch to B2B MarketingMark Ripley
  Combining creativity with B2B marketing is an ongoing challenge. How do you build an emotional connection with your customers and inspire deep-seated brand loyalty when you lack the direct tactics ...
  B2B Marketing, CRM, Customer Communications, Customer Relationships, Data, Research, Sales, Social Listening, Social Media
• The Future of Public Relations: Trends, Skills, PR vs. MarketingAyaz Nanji
  Public relations professionals say digital storytelling and social listening are the trends that will most influence the future of the field, according to recent research from the USC Annenberg Center ...
  Career Management, Digital Marketing, Public Relations, Research Summaries, Social Listening
• #SocialSkim: Twitter's Livestream News and Live Shows, YouTube's New Design: 10 Stories This WeekChristian Neri
  Facebook and Twitter dominate the social conversation: Twitter's 24/7 news livestream and live shows; YouTube's new design; Facebook's QR codes for in-store rewards, Instant Games on Messenger; Google+'s searchable topics ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Google+, Marketing Strategy, Mobile Marketing, Publishing