Customer Relationships

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Customer Relationships: How-to articles covering the latest marketing tactics, tips, and strategies.

The Secret to ABM Success: How to Use Private Investigator Skills to Build a Winning ProgramDr. Debbie Qaqish
Pull out your magnifying glass and read on to learn how to dig up clues about accounts and create a winning ABM program.
Account-Based Marketing, Customer Relationships, Marketing Operations, Research, Sales
10 Steps Marketers Can Take to Prepare for 'California's GDPR'Abdul Rastagar
Phew, you survived GDPR! Time to relax and... wait, what? The California Consumer Privacy Act was recently passed? Here's how marketers can get ahead of the competition by preparing for ...
Customer Relationships, Data, Marketing Operations
Relationship Marketing and GDPR: Avoiding the Traps of Personalization Data and Targeting TechJohn Hernandez
If your data practices are GDPR-compliant, you don't have to worry, right? But marketing technologies and techniques that use consumer data for targeting and personalization can still put you in ...
AI, Customer Relationships, Data, Segmentation, Targeting
Brand Love Is Bullsh*t... So Now What Do We Do? Five Things.John Miller
The idea of creating a brand that customers will love is, really, something of a fairy tale. But we're big kids now, so let's put the fairy tales aside, roll ...
Brand Loyalty, Customer Acquisition, Customer Loyalty, Customer Relationships
GDPR as Opportunity: How to Build Tighter Customer RelationshipsBryta Schulz
GDPR's new consent standards will compel marketers to do what they need to be doing anyway: get to know and serve their customers better. Here are four ways to transform ...
Customer Communications, Customer Relationships, Email
How to Use Webinars to Build Good Customer RelationshipsShane Barker
Webinars offer a perfect platform to engage and train your B2B customers. See how to make them interactive and offer value to your attendees.
Content, Customer-Centric, Customer Engagement, Customer Relationships, Webinars
Three Tests That Can Save Your Marketing Personalization StrategyLindsay McGettigan
Personalization is a powerful marketing tool, but with great power comes great responsibility. Misusing personalization can diminish consumers' trust in a brand. Here's how to be transparent and effective.
Customer Relationships, Marketing Strategy, Personalization
Seven Simple Ways to Increase Customer Retention Using Social Media [Infographic]Laura Forer
Keeping your current customers is much less expensive than finding new ones. Social media offers an accessible and effective platform for retaining customers.
Customer Relationships, Customer Retention, Customer Satisfaction, Social Media
What Leads to Bad Brand Experiences?Ayaz Nanji
Consumers say negative interactions with staff is the top cause of bad brand experiences, according to recent research from InMoment.
Brand Management, Customer Experience, Customer Relationships, Research Summaries
How to Use Gamification and Technology for a Better Experiential Marketing CampaignBrett Hyman
Gamification allows you to capture data, increase brand loyalty, and provide memorable and exciting customer experiences. These five tips will help you integrate gamification into your experiential marketing campaigns.
Customer Experience, Customer Relationships, Experiential Marketing, Gamification

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Customer Relationships: Podcasts containing in-depth interviews with smart marketers from all walks of life.

The 300th Episode of Marketing Smarts: Inaugural Guest Lou Imbriano Returns [Podcast]by Kerry O'Shea Gorgone
Marketing Smarts celebrates a major milestone: the 300th episode of the show! To mark the occasion, we bring back our very first guest, Lou Imbriano—strategist, author, and former vice-president and CMO of the New England Patriots.
Brand Ambassadors, Customer Relationships, Customer Retention, Lead Generation, Marketing Smarts, Sales
60+ Boutique Hotels, 1 Unique Brand: Kathleen Reidenbach of Kimpton on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Kathleen Reidenbach, chief commercial officer for Kimpton Hotels & Restaurants, shares lessons in managing a global brand for a hospitality company with more than 60 boutique properties all over the world.
Brand Management, Customer Experience, Customer Relationships, Marketing Smarts
True Influence Isn't About Follower Counts: Adobe's Joe Martin and Mark Boothe on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Joe Martin and Mark Booth of Adobe talk about how Adobe effectively uses influencer marketing to dramatically increase the company's reach during (and long after) its annual flagship event, Adobe Summit in Las Vegas.
B2B Marketing, Brand Ambassadors, Customer Engagement, Customer Evangelists, Customer Relationships, Influencer Marketing, Marketing Smarts
Creating Brand Fans on a Grand Scale: Musician Peter Hollens on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Musician Peter Hollens built a following of more than 1.5 million YouTube subscribers through collaboration, a commitment to regular content, and audience feedback. The lessons he learned can help marketers build their own valuable audiences.
Collaboration, Content, Customer Acquisition, Customer Relationships, Marketing Smarts, Social Media, Videos, YouTube
Social Media, CX, and Lessons From Working With Steve Jobs: LiveWorld's Peter Friedman on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Peter Friedman, former Apple vice-president, and founder and CEO of LiveWorld, shares insights on social media for brands, customer experience, and business.
Content, Customer Experience, Customer Relationships, Facebook, Marketing Smarts, SMS, Social Media
Customer Relationships, Digital Marketing, and eBay for Dummies: Marsha Collier on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Digital marketing and e-commerce expert Marsha Collier, author of 32 books, including eBay for Dummies, discusses how to manage customer relationships across channels, why behavior is more important than demographics, and what marketers can learn from successful eBay sellers.
Customer Relationships, Digital Marketing, E-Commerce, Marketing Smarts, Marketing Strategy
Your Customer Service Needs Some Serious Help: 'Hug Your Haters' Author Jay Baer on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Fully 80% of companies say they deliver outstanding customer service, but only 8% of their customers agree. Hug Your Haters author Jay Baer shares the secret to winning customer loyalty and turning haters into brand advocates.
Brand Ambassadors, Brand Management, Customer Relationships, Customer Service, Marketing Smarts
What Makes Buyers Tick: Dr. Carl Marci of Nielsen Consumer Neuroscience on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Secrets for sussing out what truly drives buying decisions and brand loyalty, courtesy of Dr. Carl Marci, chief neuroscientist at Nielsen Consumer Neuroscience and co-founder of Innerscope Research.
Customer Behavior, Customer Relationships, Market Research, Marketing Smarts, Marketing Strategy, Research
Going Bananas for Minions and Mobile: FunMobility CEO Adam Lavine on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Adam Lavine, CEO of mobile-first marketing agency FunMobility, shares insights from the firm's award-winning interactive campaign for Chiquita Bananas featuring gamification and character tie-ins from the motion picture Minions.
Customer Evangelists, Customer Relationships, Gamification, Marketing Smarts, Mobile Marketing, Websites
How B2B Brands Can Rock Social: B2B Marketing Forum Speaker Eric T. Tung on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
B2B Marketing Forum speaker Eric T. Tung discusses social media for B2B organizations, including why executives need to join their employees in the social space.
B2B Marketing, B2B Marketing Forum, Customer Relationships, Management, Marketing Smarts, Social Media, Social Networking

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