B2B Marketing Forum

B2B Marketing Forum: How-to articles covering the latest marketing tactics, tips, and strategies.

• Influencing B2B Sales: Buyers' Favorite Conferences, Social Networks, and AnalystsAyaz Nanji
  Which in-person events, social networks, and industry analyst firms have the greatest influence on B2B buyers?
  B2B Marketing, B2B Marketing Forum, Customer Behavior, Research Summaries, Sales, Social Media, Social Networking
• How to Build Your B2B Marketing Empire From the Ground UpRob Zaleski
  What do the Statue of Liberty, Ancient Egypt's pyramids, the Eiffel Tower, and other iconic historical structures have in common? And what does that have to do with B2B marketing?
  B2B Marketing, B2B Marketing Forum, Conferences, Marketing Inspiration, Marketing Strategy, Thought Leadership, Tradeshows/Events
• The New B2B Marketer Has a Heart for Storytelling and a Brain for BusinessJanet Armstrong
  Being a copywriter used to be simple, suggests the winner of our MarketingProfs B2B Forum essay contest. But today's marketers have to educate, entertain, generate leads, and inspire action.
  B2B Marketing, B2B Marketing Forum, Career Management, Content, Creativity, Writing
• Marketing Mean Tweets: B2B Forum Speakers Read Aloud Some Seriously Snarky TweetsRob Zaleski
  Playing off the wildly popular Mean Tweets segment from The Jimmy Kimmel Show, we pulled together a handful of B2B Marketing Forum speakers to read mean tweets about marketing, marketers, ...
  B2B Marketing, B2B Marketing Forum, Customer Behavior, Customer Relationships, Digital Marketing, Humor, Social Media, Twitter
• Thanks, Obama: A Special Request From a Marketing MakerJo Roberts
  Mr. President, you want us to celebrate "A Week of Making" starting June 12, encouraging folks to get their hands dirty. How'd you know we're doing the same thing, but ...
  B2B Marketing, B2B Marketing Forum, Career Management, Humor, Tradeshows/Events