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Twitter: How-to articles covering the latest marketing tactics, tips, and strategies.

• The Paid Social Channels Marketers Are Most Bullish AboutAyaz Nanji
  Which social networks are brands and agencies advertising on most? Are marketers more bullish about some paid social platforms than they are about others?
  Advertising, Facebook, Instagram, LinkedIn, Research Summaries, Social Media, Social Networking, Twitter, YouTube
• The Science of Sharing: Who, What, Where, and Why [Infographic]Laura Forer
  How can you encourage your audience to share your social media content? Understand who they are, what they want to share, which platforms they share on, and why they share. ...
  Customer Behavior, Facebook, Instagram, Social Media, Twitter, Videos, YouTube
• The Social Networks B2B and B2C Marketers Value MostAyaz Nanji
  Facebook is the most used and the most valued social network by both B2B and B2C marketers, according to recent research from Social Media Examiner.
  B2B Marketing, Digital Marketing, Facebook, Instagram, LinkedIn, Research Summaries, Social Media, Social Networking, Twitter
• The Best Days and Times to Post on Social Media [Infographic]Laura Forer
  The latest data from Unmetric shows the best times to post on Instagram, Twitter, and Facebook. Pay close attention: Each platform has its own peak days and hours.
  Facebook, Instagram, Social Media, Twitter
• Social Media Use in 2018: Platform, Age, and Visit TrendsAyaz Nanji
  YouTube and Facebook are the social networks most used by US adults, according to recent research from the Pew Research Center.
  Digital Marketing, Facebook, Instagram, Pinterest, Research Summaries, Snapchat, Social Media, Social Networking, Twitter, YouTube
• Seven Considerations for Your New Business's Social Media StrategyAmelia Willson
  Creating a social media strategy can feel overwhelming—especially when there are so many social platforms. These tips will help you focus on the basics so you can find your audience ...
  Facebook, Google+, Instagram, LinkedIn, Marketing Strategy, Pinterest, Small Business, Snapchat, Social Media, Twitter
• Social Video Marketing Tips for Small Businesses [Infographic]Laura Forer
  Videos can be a smart way to build brand awareness, drive traffic, and convert visitors. Understanding how each social platform displays video can help you make your efforts more targeted ...
  B2C, Content, Facebook, Instagram, Snapchat, Testimonials, Twitter, Videos, YouTube
• What's New in Video Marketing? Trend Predictions for 2018 [Infographic]Laura Forer
  Video marketers have a lot to keep up with, from emerging platforms to content trends. Here's an overview of the state of video marketing as we know it—and what savvy ...
  Content, Content Marketing, Facebook, Instagram, LinkedIn, Snapchat, Twitter, Videos, YouTube
• #SocialSkim: Facebook's Sweeping Algorithm Change; LinkedIn's Repositioning: 11 Stories This WeekChristian Neri
  Facebook's biggest algorithm change in years; LinkedIn's campaign to reposition; networks that Americans want to see gone; LinkedIn has new competition in Ripple; leaked Snapchat data; a new network to ...
  Advertising, AI, Facebook, Instagram, LinkedIn, Snapchat, Social Media, Social Networking, SocialSkim, Twitter
• How to Create Engaging Social Media Campaigns That Get AttentionBen Sailer
  Getting people's attention on social media is more difficult than ever. But giving up isn't an option. So... what should marketers do? Create well-conceived, well-written campaigns that cut through the ...
  Campaign Management, Content, Facebook, Instagram, LinkedIn, Social Media, Twitter, Writing