Videos

Videos: How-to articles covering the latest marketing tactics, tips, and strategies.

• Hearing Voices: How to Create Impact With the Right Voiceover [Infographic]Laura Forer
  How should you select your voiceover talent? A report explains what guides marketers to select the voices they do and how the right voice can create a true, emotional connection ...
  Content, Hiring Outside Resources, Videos
• Email Optimization: Case Studies and Actionable Tips [Infographic]Laura Forer
  You email marketing program may be cruising along, but are there steps you can take to give it even more power? This graphic gives ideas, and it also shares email ...
  Email Marketing, Segmentation, Testing, Videos
• Budgets, Channels, and Technologies: Stats About Marketing Today [Infographic]Laura Forer
  This infographic explores stats about email, mobile, content, budgets, and more all in one place. It also explains why these stats are key to your career. As digital marketers become ...
  Advertising, Career Management, Email, Email Marketing, Lead Generation, Marketing Budgets, Social Media, Technology, Videos
• Online Video Watching Habits in 2018: Platform and Sound Trends [Infographic]Ayaz Nanji
  Some 44% of consumers say they watch at least five videos online per day, on average, according to recent research from Promo.
  Content, Facebook, Research Summaries, Social Media, Videos, YouTube
• 2018 Digital Advertising Trends: Which Predictions Came True [Infographic]Laura Forer
  Video will be huge, mobile will be first, and consumers will be clamoring for data transparency: That's what marketers expected in 2018. Which of those predictions came true? See what's ...
  Advertising, Customer Behavior, Videos
• The Science of Sharing: Who, What, Where, and Why [Infographic]Laura Forer
  How can you encourage your audience to share your social media content? Understand who they are, what they want to share, which platforms they share on, and why they share. ...
  Customer Behavior, Facebook, Instagram, Social Media, Twitter, Videos, YouTube
• The Ultimate Cheat Sheet for Writing Explainer Video Scripts [Infographic]Laura Forer
  Explainer videos are a useful and fun way to introduce your audience to your products or services, and—when they are done well—they can be extremely effective. Read on for dozens ...
  Content, Videos, Writing
• Four Niche-Industry Social Media Marketing Campaigns Done RightBrandon Lewis
  Looking for some social media marketing inspiration? Go beyond standard posts with these four unique and effective campaigns.
  Community, Content, Customer Experience, Social Media, Videos, Word-of-Mouth
• How to Get Your YouTube Videos to Rank in Search Results [Infographic]Laura Forer
  YouTube is the world's second largest search engine, so it's especially important for video marketers to optimize their videos to rank in search results. Here are some usable tips to ...
  Content, Search Engine Marketing, Search Engines, Videos, YouTube
• The Ultimate Guide to Video Marketing [Infographic]Laura Forer
  Everything you wanted to know about video marketing, from how it's effective to where to distribute your videos, is explained in this infographic.
  Content, Customer Behavior, Social Media, Videos, Virtual Reality