Customer Loyalty

Get unlimited access to all of our exclusive marketing resources. Go PRO Today

Articles
Podcasts

Customer Loyalty: How-to articles covering the latest marketing tactics, tips, and strategies.

Brand Love Is Bullsh*t... So Now What Do We Do? Five Things.John Miller
The idea of creating a brand that customers will love is, really, something of a fairy tale. But we're big kids now, so let's put the fairy tales aside, roll ...
Brand Loyalty, Customer Acquisition, Customer Loyalty, Customer Relationships
Five Ways to Successfully Promote Your Loyalty Rewards ProgramSamir Palnitkar
A good rewards program can increase sales, reduce discounts, and grow customer loyalty. Here's how to launch a strong program and encourage customer participation.
B2C, Customer Engagement, Customer Loyalty, Customer Retention, E-Commerce, Retail Marketing
Contest Marketing: A Powerful Form of Content MarketingBarry Feldman
See why contests are so effective for marketing, and follow these eight steps to create a contest that will help you generate leads, collect valuable data, and give your customers ...
Content, Customer-Centric, Customer Engagement, Customer Loyalty, Marketing Strategy, Marketing Tips
Seven Tips for Using Email to Build Customer LoyaltyYoav Vilner
Your email program is vital for turning one-time buyers into loyal customers. Here are some tips to make your emails effective in improving customer retention and encouraging loyalty.
Customer Loyalty, Customer Retention, Email, Email Campaigns, Email Marketing
Brand Loyalty Programs: Satisfaction and Engagement TrendsAyaz Nanji
Some 71% of consumers who are members of loyalty programs say membership is a meaningful part of their relationships with brands, according to recent research from Bond Brand Loyalty.
Brand Loyalty, Brand Management, Customer Behavior, Customer Loyalty, Research Summaries
How to Promote Loyalty Rewards Programs [Infographic]Laura Forer
Creating a loyalty program is just a first step to customer engagement—you also must promote and maintain the program to keep customers excited and engaged. Here are some simple ideas ...
B2C, Customer Communications, Customer Engagement, Customer Loyalty, Customer Retention, Email, Engagement, Marketing Strategy, Retail Marketing
Post-Holiday E-Commerce: Convert One-Time Buyers Into Loyal Customers
Holiday buyers don't have to stay just one-time purchasers. See how data collection plus a simple email program can turn them into loyal customers and keep them engaged all year.
B2C, Customer Behavior, Customer Engagement, Customer Loyalty, Customer Retention, Email, Email Campaigns, Marketing Strategy
20 Reasons to Double-Down on Customer Loyalty [Infographic]Laura Forer
Acquiring new customers may be exciting, but keeping the ones you have is more profitable. Check out today's infographic for 20 reasons you may want to focus your marketing efforts ...
B2C, Customer Communications, Customer Loyalty, Customer Relationships, Customer Retention, Customer Satisfaction
Engaging Customer Experiences Are a Make-or-Break Business Factor: The Case of HealthcareBrad Dodge
The essence of creating a positive experience is making customers feel that they are heard and important—before, during and after a transaction.
Content, Customer Acquisition, Customer Communications, Customer Engagement, Customer Experience, Customer Loyalty, Customer Relationships
Know Your Customers Better Than They Know Themselves: The Key to Customer Loyalty [Infographic]Laura Forer
Consumers are more loyal to brands that offer personalized experiences, and that loyalty can provide excellent returns for brands. So you'd better know enough about your customers to provide those ...
B2C, Customer Communications, Customer Experience, Customer Loyalty, Customer Relationships, Marketing Strategy, Personalization, Referrals

See all 185 marketing articles related to Customer Loyalty »

Customer Loyalty: Podcasts containing in-depth interviews with smart marketers from all walks of life.

A Lyrical Entrepreneur: Author, Professor, and Opera Singer Ja-Nae Duane on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Entrepreneur, professor, and opera singer Ja-Nae Duane shares tips and insights from her latest book, The Startup Equation, due out in early 2016.
Career Management, Customer Loyalty, Marketing Smarts
How to Go Beyond Just Telling Your Brand Story: Christian Lachel on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Christian Lachel shares his secrets to building lasting customer relationships through emotionally evocative brand experiences that increase loyalty and drive revenue. He and his team at BRC Imagination Arts have created some of the world's most memorable brand experiences.
B2B Marketing, Brand Management, Customer Loyalty, Customer Relationships, Experiential Marketing, Marketing Smarts, Marketing Strategy
Turn Customers Into Zombie Loyalists: Peter Shankman Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Author and entrepreneur Peter Shankman discusses his book, Zombie Loyalists, and the surprisingly simple approach that turns customers into loyal, passionate brand advocates.
Brand Ambassadors, Brand Loyalty, Customer Loyalty, Customer Relationships, Customer Service, Marketing Smarts, Marketing Strategy, Word-of-Mouth
Brand Attachment: Larry Vincent Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Larry Vincent, founder and executive director of The Brand Studio at United Talent Agency, discusses brand attachment, including how marketers can use it to predict buying behavior.
Advertising, Brand Loyalty, Branding, Customer Experience, Customer Loyalty, Customer Relationships, Marketing Smarts, Marketing Strategy, Research
The Language of Brand Love: Loveworks Author Brian Sheehan Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Author Brian Sheehan discusses his latest book "Loveworks," the characteristics of beloved brands, and how you can create a "sensual experience" for your prospects and customers.
Brand Loyalty, Brand Management, Brand Positioning, Branding, Customer Loyalty, Customer Relationships, Market Research, Marketing Inspiration, Marketing Smarts
Tasteful Branding: Supermarket Superstar Chris Cornyn Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Food branding expert Chris Cornyn serves up marketing advice for would-be food entrepreneurs—including on the Lifetime reality series "Supermarket Superstars."
Brand Positioning, Branding, Customer Loyalty, Marketing Challenges, Marketing Smarts, Marketing Strategy, Product Marketing
Think Like a Rock Star: Author Mack Collier Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Author Mack Collier talks to Marketing Smarts about his book Think Like a Rock Star and the ways companies can meaningfully connect with their best customers (and biggest fans).
Blogging, Brand Ambassadors, Brand Loyalty, Customer Engagement, Customer Evangelists, Customer Loyalty, Customer Relationships, Marketing Smarts, Marketing Strategy, Social Business
Marketing So Useful, People Would Pay for It: Youtility Author Jay Baer Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Jay Baer's new book, Youtility, provides a comprehensive guide for businesses on "marketing sideways" and winning loyal customers by providing extremely helpful content. Baer offers compelling evidence that becoming a Youtility leads to business success, and provides tips for making ...
B2B Marketing, Brand Loyalty, Content Marketing, Customer-Centric, Customer Loyalty, Customer Relationships, Marketing Challenges, Marketing Smarts, Marketing Strategy, Marketing Tips
Marketing Lessons From Lady Gaga: Author Jackie Huba Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Best-selling author and online marketer Jackie Huba shares marketing lessons from her book Monster Loyalty: How Lady Gaga Turns Followers Into Fanatics.
Brand Loyalty, Brand Management, Community Management, Customer Loyalty, Customer Relationships, Customer Retention, Marketing Smarts, Social Media
Social Media and the Future of Publishing: Amy Maniatis of National Geographic Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
National Geographic has dominated print media for 125 years, and now the organization is staking its claim on social networks and photo-sharing sites. EVP and CMO Amy Maniatis discusses brand management, the power of content, and the importance of emerging ...
Brand Loyalty, Channel Marketing, Chief Marketing Officer, Community Management, Content Marketing, Customer Loyalty, Facebook, Google+, Instagram, Marketing Smarts

Search by Topic

How-to Articles