Email

Email: How-to articles covering the latest marketing tactics, tips, and strategies.

• How Hyper-Personalization and Localization Can Give You a Competitive Edge [Infographic]Laura Forer
  Personalization. Everyone's doing it, so is it even special anymore? Enter localization and hyper-personalization—"real-time and discernible data to fashion supremely contextual communication relevant to the customer."
  Customer Communications, Email, Email Marketing, Location-Based Marketing, Marketing Automation, Personalization
• Budgets, Channels, and Technologies: Stats About Marketing Today [Infographic]Laura Forer
  This infographic explores stats about email, mobile, content, budgets, and more all in one place. It also explains why these stats are key to your career. As digital marketers become ...
  Advertising, Career Management, Email, Email Marketing, Lead Generation, Marketing Budgets, Social Media, Technology, Videos
• The Most Annoying Things About Email: What Brands, Marketers, and Coworkers Get WrongAyaz Nanji
  If white-collar workers could change one thing about emails from brands, they would make those emails less promotional, according to recent research from Adobe.
  Customer Behavior, Email, Email Campaigns, Email Marketing, Research Summaries
• How Often Brands Send Marketing EmailsAyaz Nanji
  How often do companies send out marketing emails? Does the frequency vary by business size? To find out, The Manifest surveyed 501 digital marketers who work for firms in the ...
  Email, Email Campaigns, Email Marketing, Research Summaries
• Why Email Still Reigns Supreme [Infographic]Laura Forer
  Email is one of the earliest digital marketing channels, and despite competition from other, newer, channels... it's still one of the most effective. See why that is, and get tips ...
  Email, Email Marketing, Personalization, Testing
• Email Benchmarks: 1Q18 Engagement and Subscriber TrendsAyaz Nanji
  Consumer engagement with brand emails increased in the first quarter of 2018 thanks to fewer messages in inboxes, according to recent research from Yes Lifecycle Marketing.
  Email, Email Campaigns, Email Marketing, Engagement, Research Summaries
• How to Craft an Email Newsletter That Gets Marketing ResultsChandra Blouin
  If the all the recent anti-spam legislation has you feeling hesitant about sending emails, fear not. Newsletters are still one of the most effective ways to reach your B2B audience. ...
  B2B Marketing, Content, Email, Email Marketing, Newsletters
• The Top Email Providers and Devices in 25 CountriesAyaz Nanji
  Gmail is the most popular email service provider in the United States, and the iPhone is the most commonly used device for accessing email, according to recent research from SendGrid.
  Digital Marketing, Email, Email Marketing, Research Summaries
• Six Ways Bad Data Can Cost You, and Five Tips for Cleansing It [Infographic]Laura Forer
  Is your data as clean and fresh as it can be? If not, your campaigns may be underperforming. See what you're missing out on and how to cleanse your data.
  Data, Email, Email Hygiene, Segmentation
• Benchmarking Your Email Metrics Post 'GDPR Cleanse'
  The changes made to your email list as you prepped for GDPR will likely impact your email metrics. Here's how you can review and reset your benchmarks.
  Benchmarking, Email, Measurement, Metrics