Social Analytics

Social Analytics: How-to articles covering the latest marketing tactics, tips, and strategies.

• 10 Steps to Launch a Successful Social Media Marketing Campaign
  Don't be fooled by viral social campaigns: They look deceptively simple, but successful social campaigns require thought and strategy. Check out these simple steps to build effective social campaigns.
  Content, Content Strategy, Social Analytics, Social Listening, Social Media
• #SocialSkim: WhatsApp Business Features; Facebook's New Organic Reach: 11 Stories This WeekChristian Neri
  WhatsApp unveils business account features, hints at app for brands; Facebook redefines how it calculates organic reach; Instagram just reinvented the hashtag; with "threads," Twitter makes tweetstorms official; Pinterest's self-serve ...
  Advertising, Content, Engagement, Facebook, Instagram, LinkedIn, Mobile Marketing, Pinterest, Social Analytics, Social Media
• Seven Sets of Useful Insights You Can Gain From Twitter Analytics
  Twitter is a powerful tool in any marketer's arsenal, but it's only as useful as the information you can extract from it. Read on for tips from Twitter Business about ...
  Advertising, Social Analytics, Social Media, Twitter, Web Analytics
• #SocialSkim: LinkedIn's New Benchmark Tool; Facebook's Enterprise Software: 10 Stories This WeekChristian Neri
  This week: LinkedIn's new tool helps measure your competition's growth; Facebook's quiet journey into enterprise software, plus new Group admin controls; how Twitter's edging toward profitability; cool ways to get ...
  Advertising, Collaboration, Facebook, Hiring Outside Resources, Instagram, LinkedIn, Mobile Marketing, Research, Social Analytics, Social Media
• Dark Data on Social Media: Insights That Shed Light on Your BusinessMark Lange
  What is dark data? It's the unstructured data that's all over social networks, and it's full of valuable insights you can use to generate revenue and improve your business. And ...
  Customer Insight, Data, Reputation Management, Research, Social Analytics, Social Media
• #SocialSkim: Twitter Tests Longer Tweets; LinkedIn User Content Preferences: 10 Stories This WeekChristian Neri
  Twitter tests longer tweets (but how long & for whom?); LinkedIn users' content preferences; Facebook retargeting of physical-store shoppers; Instagram nears 1B users; tbh tops app charts, brings positivity to ...
  Content, Digital Marketing, Digital Theory, Facebook, Gen Z, LinkedIn, Marketing Strategy, Millennials, Research, Snapchat
• 17 Tools Your Marketing Cannot Do Without in 2017Guy Sheetrit
  What marketing tools should your company be using right now? Here are 17 for 2017—some new, some tried and true, all totally useful.
  Collaboration, Content, Creativity, Management, Marketing Automation, Mobile Marketing, SMS, Social Analytics, Social Media, Technology
• #SocialSkim: Facebook Rolls Out 'Watch,' LinkedIn's New Audience Network: 10 Stories This WeekChristian Neri
  Facebook's YouTube competitor Watch goes live; LinkedIn's major new Audience Network tool; WhatsApp gets serious with a business app; where Snapchat still beats Instagram; the app Millennials say is more ...
  Advertising, B2B Marketing, B2C, Content, E-Commerce, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing
• Five Keyword Types Small Business Owners Need to Track for Social Media and Web MonitoringAleh Barysevich
  Social media monitoring has become an important part of digital marketing. Though most marketers understand its necessity, the details aren't as clear. The most common question: What keywords should I ...
  Brand Management, Customer Acquisition, Market Research, Public Relations, Reputation Management, Research, Sales, Social Analytics, Social Listening, Social Media
• Why Your Paid Social Is Failing, and Best-Practices for Social AdvertisingJen Kern
  Social marketing is different because your audience talks back—immediately, directly, and sometimes not in your favor. If you're developing a social advertising strategy the way you would for PPC ads ...
  Ad Copy, Advertising, Branding, Content, Social Analytics, Social Listening, Social Media