Gen Z

Gen Z: How-to articles covering the latest marketing tactics, tips, and strategies.

• Brands and Social Change: What Young People Want [Infographic]Laura Forer
  Young people appreciate brands that are agents of social change, but price and quality still matter, too. A recent report explains the priorities of young shoppers and describes how brands ...
  B2C, Customer Behavior, Gen Z
• How Do Different Age Groups Consume Online Content? [Infographic]Laura Forer
  There are six major generations of consumers in the US, and each one has different content preferences. Check out these stats and tips to tailor your content to different age ...
  Content, Customer Behavior, Facebook, Gen Z, Instagram, Segmentation, Social Media
• Getting to Know Gen Z: Beliefs, Preferences, and BehaviorsAyaz Nanji
  Americans age 15-19 are more likely than older consumers to believe success comes from hard work, care about identity-based issues, value ads that showcase real people, and use visual-first social ...
  Customer Behavior, Demographics, Gen Z, Millennials, Research Summaries
• Are Younger Consumers Over Email?Ayaz Nanji
  Most younger US consumers say their use of email has increased over the past few years, and most say they expect their email use to increase even more in the ...
  Customer Behavior, Customer Communications, Email, Email Marketing, Gen Z, Millennials, Research Summaries
• #SocialSkim: Twitter Tests Longer Tweets; LinkedIn User Content Preferences: 10 Stories This WeekChristian Neri
  Twitter tests longer tweets (but how long & for whom?); LinkedIn users' content preferences; Facebook retargeting of physical-store shoppers; Instagram nears 1B users; tbh tops app charts, brings positivity to ...
  Content, Digital Marketing, Digital Theory, Facebook, Gen Z, LinkedIn, Marketing Strategy, Millennials, Research, Snapchat
• Which Brands and Social Networks Do Teens Think Are Cool?Ayaz Nanji
  US teenagers age 13-17 (Gen Z) say YouTube and Netflix are the coolest brands, according to recent research from Think With Google.
  Brand Management, Brand Positioning, Gen Z, Research Summaries, Survey Data
• Spanning the Decades: How to Market to Each Generation on Social Media [Infographic]Laura Forer
  Every generation is on social media, but each one uses the platforms differently. How can you market to each group most effectively?
  Customer Behavior, Demographics, Facebook, Gen Z, Instagram, Millennials, Pinterest, Social Media, Twitter, YouTube
• #SocialSkim: Instagram Preps for E-Commerce, Customizable Pages for Facebook: 10 Stories This WeekChristian Neri
  Instagram preps for full-fledged e-commerce; Facebook's new customizable page layouts (it also bets on social gaming); think twice about using emojis; Trump's little-known digital and data machine might have won ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Gen Z, Instagram, Marketing Strategy, Mobile Marketing
• What Marketers Need to Know About Millennials and PrintNicholas Brown
  The more our lives are influenced by digital media, the more we are drawn to print as a retreat from the online space. This tendency is especially noticeable in a ...
  Customer Behavior, Gen Z, Marketing Strategy, Millennials, Print Collateral
• How Generation Z Feels About Work and Careers [Infographic]Ayaz Nanji
  Members of Generation Z (people born between 1990 and 1999) say work/life balance is their primary career concern, according to a recent report from the Creative Group.
  Career Management, Gen Z, Research Summaries, Survey Data