Integrated Marketing

Integrated Marketing: How-to articles covering the latest marketing tactics, tips, and strategies.

• Supercharge Your Display Ad ROI With Call Attribution [Infographic]Laura Forer
  Spend on display ads is exploding, but their perceived ROI remains low. One reason: attributing phone calls to display ads is challenging. Check out five steps marketers can take to ...
  Ad Copy, Advertising, Attribution Modeling, Integrated Marketing, Measurement, Metrics
• Five Steps to Integrating Your Blog, Social Media, and Email MarketingJoe Griffin
  How do you unify efforts with different team members, initiatives, and strategies for your blog, email, and social media marketing? You need a content strategy that accounts for each channel. ...
  Blogging, Content, Content Marketing, Email, Email Campaigns, Email Marketing, Integrated Marketing, Metrics, Multichannel Marketing
• How to Make Public Relations Drive SEOBrian Bennett
  PR and SEO aren't standalone marketing disciplines; for best results, they must work together. Here's how.
  Content, Inbound Marketing, Integrated Marketing, Marketing Strategy, Public Relations, SEO
• Your Email Service Provider: Five Must-Have Capabilities and One Essential TraitEd Kuderna
  Choosing the right email service provider could make the difference between adequate results and extraordinary ones. Consider these six must-haves of an ESP for a mutually beneficial partnership.
  Campaign Management, Email, Email Marketing, Email Service Providers, Integrated Marketing, Marketing Analytics, Marketing Automation, Metrics
• Six Practical Tips for an Integrated Content StrategyBrad Dodge
  With an integrated content strategy, marketers can provide a more consistent message, expand a company's network of potential customers, and better connect with prospective buyers—all while driving greater returns.
  Advertising, Content, Content Marketing, Digital Marketing, Integrated Marketing, Marketing Automation, Marketing Strategy, Measurement, Metrics, Personalization
• Seven Email Innovations to Bring Context to Your CampaignsCatherine Magoffin
  Innovations are helping email to continue leading the way to more contextual and cross-channel experiences for consumers. Here are seven ways to tap into the contextual power of email.
  Advertising, Email, Email Marketing, Integrated Marketing, Marketing Strategy, Mobile Marketing, Multichannel Marketing, Personalization, Social Media, Targeting
• Five Resolutions Every Marketer (including CMOs) Should Stick to in 2015Bob Murphy
  The modern marketer can feel overwhelmed by progress: You can feel as though you're drowning in new opportunities, obligations, and demands. To stay ahead of the curve, keep these resolutions ...
  Career Management, Chief Marketing Officer, Content, Data, Integrated Marketing, Marketing Strategy, Measurement, Metrics, Technology, User-Generated Content
• Experience Marketing: How to Build a Customer-Centric Marketing MachineLars Birkholm Petersen
  To create more connected brand experiences for our customers, we need to go from inside-out digital marketing to outside-in, cross-channel experience marketing—which focuses on the customer's needs and intent.
  Content, Customer Acquisition, Customer-Centric, Customer Experience, Customer Relationships, Data, Integrated Marketing, Lead Generation, Lead Nurturing, Metrics
• Three Ways to Customize Content Across Social Channels for Greater ResponseKeith Quesenberry
  Consistency is important in integrated marketing, but that doesn't mean pushing the same content to every social media channel. Here are three examples of how to adjust content for multiple ...
  Content, Content Marketing, Content Strategy, Facebook, Instagram, Integrated Marketing, Pinterest, Social Media, Twitter, Videos
• A Three-Step Guide to Mobile MessagingCezar Kolodziej
  Consumers have made a dramatic shift toward mobile, and it's time that marketers finally do the same. These three steps will help you integrate mobile messaging into your marketing campaigns.
  Campaign Management, Content, Integrated Marketing, Marketing Strategy, Measurement, Metrics, Mobile Marketing, SMS