Attribution Modeling

Attribution Modeling: How-to articles covering the latest marketing tactics, tips, and strategies.

• The Biggest Barriers to Successful Marketing AttributionAyaz Nanji
  Marketers say technology and data challenges are the biggest barriers to successful marketing attribution, according to recent research from Ascend2.
  Attribution Modeling, Marketing Analytics, Marketing Strategy, Research Summaries
• Attribution 101: Three Ways to Measure Marketing Attribution, and the Pros and Cons of Each
  How can you accurately measure Marketing's contribution to the final sale? Learn about 3 attribution models and their pros and cons to find the best one for your business.
  Attribution Modeling, Measurement, Metrics, Multichannel Marketing, Sales
• Spring Cleaning for Digital Marketers: Four Things You Should Do Now [Infographic]Laura Forer
  It's easy to get in a rut with your digital marketing program, so use spring cleaning as an excuse to re-evaluate your efforts and make sure you're doing all you ...
  Attribution Modeling, Big Data, Data, Marketing Strategy, Mobile Marketing, Social Media
• Improve Your Multichannel Marketing Attribution With Machine-Learning
  Businesses spend billions of dollars each year on advertising—but are they spending it well? Marketers need a better way to determine which advertising activities are the true drivers of sales ...
  AI, Attribution Modeling, Marketing Smarter, Marketing Strategy, Technology
• The State of Marketing Attribution and Measurement: Do You Measure Up? [Infographic]Laura Forer
  If a marketing campaign brings in new leads, but no one is measuring attribution, do the marketers get credit? Very possibly not, or the credit may be misplaced. Check out ...
  Attribution Modeling, Marketing Smarter, Measurement, Metrics, ROI
• Rise of the PPC Machines: The Search Marketer's Role in the Age of AdWords AutomatonsZack Bedingfield
  Are machines going to take over your job? Not quite yet, but search engine marketers need to stay on top of trends in PPC and AdWords automation if they want ...
  Advertising, Attribution Modeling, B2B Marketing, Google, PPC Campaigns, Search Engine Marketing, SEO
• Rocket Fuel for Your Marketing Career: Getting Attribution RightMark Sullivan
  As marketers, we're all artists, and our currency is persuasion. But to become among the most sought-after, elite marketers in the world, we must know what actually persuades. And for ...
  Attribution Modeling, B2B Marketing, Career Management, Lead Generation, Lead Scoring, Multichannel Marketing
• Measuring Marketing ROI: Are You Doing It Right?Daisy Chen
  Today's consumers connect with brands through more channels and devices than ever before. And though many companies have some process in place to measure marketing ROI, few are doing it ...
  Attribution Modeling, Lead Generation, Measurement, Metrics, ROI, Sales, Web Analytics
• Three Top Challenges of Influencer Marketing, and Its Past, Present, and Future [Infographic]Aaron Orendorff
  Today, few terms generate as much buzz as "influencer marketing." But is the result more heat than light? Here's a look at three top challenges of influencer marketing, along with ...
  Attribution Modeling, B2B Marketing, Influencer Marketing, Marketing Strategy, Metrics
• How Email Marketers Can Manage Their Database for Sales Funnel Tracking
  An effective B2B email marketing strategy has much less to do with email, per se, than you might think. The best programs nurture and engage leads while also working to ...
  Attribution Modeling, Email, Email Lists, Email Marketing, Lead Generation, Lead Scoring, ROI, Sales