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Lead Scoring: How-to articles covering the latest marketing tactics, tips, and strategies.
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Rocket Fuel for Your Marketing Career: Getting Attribution RightMark SullivanAs marketers, we're all artists, and our currency is persuasion. But to become among the most sought-after, elite marketers in the world, we must know what actually persuades. And for ...
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Seven Reasons to Clean Up Your Dirty Lead Data [Infographic]Laura ForerHow clean is your lead data? If it's been sitting around for even a short while, much of it could be outdated and decayed. Check out today's infographic to see ...
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How to Drive Real Results Through Sales, Marketing, and AIMike KostowMany companies find themselves asking the same question: How do we authentically engage with customers throughout their entire buying journey to keep them satisfied and buying more? The answer, up ...
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How Email Marketers Can Manage Their Database for Sales Funnel TrackingAn effective B2B email marketing strategy has much less to do with email, per se, than you might think. The best programs nurture and engage leads while also working to ...
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Why Social Media Is the Best Thing to Happen to Marketing Automation [Infographic]Laura ForerAre you using your marketing automation platform to its fullest capabilities? If you're not including data from social media channels, you could be missing out.
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How to Prepare Your Organization for Marketing AutomationAndrew DaviesMarketing automation tools too often don't meet marketers' demand generation goals. Why? Many marketers assume marketing automation is a "set it and forget it" process; actually, it requires a lot ...
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Marketing Video: No Lead Left BehindCassie NelsonThough too many leads certainly isn't a bad problem to have, it can be a problem nonetheless if a company's marketing efforts are being driven by lead volume rather than ...
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Six Huge Lead-Generation Pitfalls That Are Hurting Your BusinessRob ManserEvery marketing and sales team struggles with lead generation at some point. But are they making this battle even more difficult by committing these lead-generation mistakes?
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The Cost and Hassle of Predictive Lead-Scoring DriftYaron Zakai-OrCompanies should re-examine their lead scoring quarterly but often don't because of cost considerations and a lack of focus. Can they regain focus without breaking the bank?
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How Are B2B Marketers Scoring Leads? [Infographic]VerĂ³nica JarskiGet the scoop on B2B marketers' lead-scoring criteria and behaviors.
Lead Scoring: Podcasts containing in-depth interviews with smart marketers from all walks of life.
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The Tension Between Marketing and Sales Exposed! Silverpop's Ellen Valentine on Marketing Smarts [Podcast]by Matthew GrantEllen Valentine, product evangelist at Silverpop and my guest this week on Marketing Smarts, has an interesting perspective on the perennial tension between Marketing and Sales: Technology is to blame! And it's likely the solution, too...
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How-to Articles
- Beyond Event Attendance Metrics: Capture Buying Signals With a ... by Peter Micciche
- How Brands Can Responsibly Roll Out AI as Government Regulations ... by Eric Yaverbaum
- The Hidden Saboteur: How Dirty Data Undermines Your B2B ... by Kevin D'Arcy
- Turn Content Syndication Into a Lead- and Revenue-Generating ... by Keith Turco
- For Marketers, AI Has Changed the Game: Be Positionless or Be ... by Pini Yakuel