Lead Scoring

Lead Scoring: How-to articles covering the latest marketing tactics, tips, and strategies.

• Rocket Fuel for Your Marketing Career: Getting Attribution RightMark Sullivan
  As marketers, we're all artists, and our currency is persuasion. But to become among the most sought-after, elite marketers in the world, we must know what actually persuades. And for ...
  Attribution Modeling, B2B Marketing, Career Management, Lead Generation, Lead Scoring, Multichannel Marketing
• Seven Reasons to Clean Up Your Dirty Lead Data [Infographic]Laura Forer
  How clean is your lead data? If it's been sitting around for even a short while, much of it could be outdated and decayed. Check out today's infographic to see ...
  B2B Marketing, Data, Email Marketing, Lead Scoring, Marketing Challenges, Segmentation
• How to Drive Real Results Through Sales, Marketing, and AIMike Kostow
  Many companies find themselves asking the same question: How do we authentically engage with customers throughout their entire buying journey to keep them satisfied and buying more? The answer, up ...
  AI, B2B Marketing, Content, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Automation, Marketing Strategy, Sales, Technology
• How Email Marketers Can Manage Their Database for Sales Funnel Tracking
  An effective B2B email marketing strategy has much less to do with email, per se, than you might think. The best programs nurture and engage leads while also working to ...
  Attribution Modeling, Email, Email Lists, Email Marketing, Lead Generation, Lead Scoring, ROI, Sales
• Why Social Media Is the Best Thing to Happen to Marketing Automation [Infographic]Laura Forer
  Are you using your marketing automation platform to its fullest capabilities? If you're not including data from social media channels, you could be missing out.
  Big Data, Data, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Automation, Marketing Strategy, Sales, Social Media
• How to Prepare Your Organization for Marketing AutomationAndrew Davies
  Marketing automation tools too often don't meet marketers' demand generation goals. Why? Many marketers assume marketing automation is a "set it and forget it" process; actually, it requires a lot ...
  B2B Marketing, Chief Marketing Officer, Content, Content Marketing, Customer Acquisition, Email Campaigns, Inbound Marketing, Lead Generation, Lead Nurturing, Lead Scoring
• Marketing Video: No Lead Left BehindCassie Nelson
  Though too many leads certainly isn't a bad problem to have, it can be a problem nonetheless if a company's marketing efforts are being driven by lead volume rather than ...
  Lead Generation, Lead Quality, Lead Scoring, Sales
• Six Huge Lead-Generation Pitfalls That Are Hurting Your BusinessRob Manser
  Every marketing and sales team struggles with lead generation at some point. But are they making this battle even more difficult by committing these lead-generation mistakes?
  Data, High-Tech Marketing, Lead Generation, Lead Quality, Lead Scoring, Sales
• The Cost and Hassle of Predictive Lead-Scoring DriftYaron Zakai-Or
  Companies should re-examine their lead scoring quarterly but often don't because of cost considerations and a lack of focus. Can they regain focus without breaking the bank?
  Data, High-Tech Marketing, Lead Scoring, Sales
• How Are B2B Marketers Scoring Leads? [Infographic]Verónica Jarski
  Get the scoop on B2B marketers' lead-scoring criteria and behaviors.
  B2B Marketing, Lead Quality, Lead Scoring, Sales