Net Promoter

Net Promoter: How-to articles covering the latest marketing tactics, tips, and strategies.

• Three Customer Feedback Myths That Deserve BustingCaleb Elston
  Today's survey tools allow marketers to add more flourishes than ever to customer feedback surveys. But, it turns out, less is more when asking customers for input. See which top ...
  Customer Insight, Customer Relationships, Market Research, Net Promoter, Research, Surveys
• 10-Step B2B Customer Satisfaction Survey Pre-Survey ChecklistJohn Coldwell
  The better you plan your B2B customer satisfaction survey, the more you'll get out of it. Done properly, the survey should be a significant source of additional revenue rather than ...
  B2B Marketing, Customer Insight, Customer Relationships, Customer Satisfaction, Data, Market Research, Measurement, Net Promoter, Research, Survey Data
• How to Drive Conversion Rate by Understanding Visitor Intent: Article 3 of 4Sean Ellis
  Understanding visitor intent is at the heart of conversion rate optimization. How do you effectively harvest intent-related information from the Internet?
  Customer Acquisition, Customer Behavior, Customer Satisfaction, Market Research, Net Promoter, Websites
• Case Study: How MyFax Upped Customer Engagement, Achieved a 79% NetPromoter ScoreNettie Hartsock
  Internt fax service provider MyFax wanted to tap into the power of word-of-mouth referrals by improving the customer experience and maintaining highly personalized customer interactions. But as an online company, ...
• The State of Customer Focus Around the World: 2007 in ReviewJeanne Bliss
  The Net Promoter concept and idea has taken hold the world over. The simplicity of one "ultimate" question is compelling. And it gives CEOs something to easily grasp and point ...
  Collaboration, Customer Engagement, Customer Retention, Customer Service, Net Promoter
• Five Steps: How to Mine for Net Promoter Gold by Listening Hard to DetractorsJeanne Bliss
  If you are adopting Net Promoter as part of your survey/metrics approach, there's a rich part of the findings that many who are implementing this approach don't consider: learning from ...
  Customer Relationships, Measurement, Metrics, Net Promoter, Segmentation
• Turning Customers Into Your Sales and Marketing DepartmentJim Lenskold
  Customer Experience, Metrics, Net Promoter, Referrals, ROI
• How Voice of the Customer Got Its Groove Back (and How to Stay in Tune)Promise Phelon
  Remember back in the '90s, when voice of the customer (VOC) was all the rage? It was a process discipline, a way for companies to gather customer insight to drive ...
  Customer Retention, Net Promoter, Voice of the Customer, Word-of-Mouth
• Meeting the CEO's Mandates: Tuning Up Your Customer Reference Program (Part 3 of 3)Kathleen McBride
  Many organizations have had customer reference programs in place for years, but not until recently have those programs begun to capture the executive attention they deserve.
  Collaboration, Customer Experience, Customer Satisfaction, Net Promoter, Value Propositions
• Turning Customers Into Your Sales and Marketing DepartmentJim Lenskold
  One of the most exciting and promising developments in marketing is the emergence of something called Net Promoters. First described two years ago in Harvard Business Review, Net Promoters is ...
  Customer Experience, Marketing Tips, Net Promoter, Referrals, ROI