E-Books

E-Books: How-to articles covering the latest marketing tactics, tips, and strategies.

• How to Use SlideShare for Lead Gen With E-BooksAshley Faus
  Using SlideShare for content marketing (think videos, documents, infographics, e-books, presentations...) can increase brand awareness and drive traffic to your website. But how can marketers use SlideShare for lead generation?
  Content, Content Marketing, E-Books, Lead Generation, LinkedIn, Presentations, SlideShare
• How to Choose the Perfect E-Book TopicSasha Laferte
  E-books are valuable fuel for your content marketing engine. They assist in positioning companies as thought leaders, they provide value to customers and prospects, and they generate leads. But what ...
  Content, Content Marketing, E-Books, SEO
• A Visual History of Content Marketing [Infographic]Laura Forer
  Think content marketing is a new idea? Think again. And check out this infographic of content marketing's history—stretching from the days of cavemen to the present.
  Content, Content Marketing, E-Books, Humor, Marketing Communications, Newsletters, Writing
• Copywriting in the Content Era: A Guide for Writers Starting OutMat Zucker
  Modern marketing still needs copywriting. But the skills and experience required to succeed in the era of content have created new complexity and demands on copywriters.
  Content, Content Marketing, Content Strategy, Copywriting, E-Books, Writing, Writing Whitepapers
• What Content Types Should You Create? [Infographic]Barry Feldman
  Determining what kinds of content your brand should create can be perplexing. The following infographic can help you make that decision.
  B2B Marketing, B2C, Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, E-Books, Podcasting, Social Media
• Which E-Book Format Is the Best?Heather Wied
  Is your company thinking about creating an e-book? Then first be sure to know the pros and cons of available e-book formats.
  Content, Content Marketing, E-Books, Writing
• B2B Content Marketing: Trends and Benchmarks for 2012
  Content marketing is gaining in popularity: 83.5% of B2B marketers surveyed say they are stepping up their content marketing production over the next 12 months, up from the 71% who ...
  B2B Marketing, Blogging, Brand Awareness, Case Studies, Content Marketing, Copywriting, E-Books, Lead Generation, LinkedIn, Research Summaries
• Eight Content Marketing Lessons From a Zombie Apocalypse GuideVerónica Jarski
  To inspire people to prepare emergency kits for real-life disasters, the CDC brilliantly crafted an imaginative and educational "zombie apocalypse" campaign, generating some 80,000 Likes and 2,500 tweets. Here's how.
  Content, Content Marketing, Creativity, Customer Engagement, E-Books, Humor, Public Relations, Word-of-Mouth
• iPad Matches Kindle in Awareness, Purchase Intent
  Less than a week before iPad's April 3 ship date, nearly two-thirds (65%) of consumers are aware of Apple's tablet device and 15% are already thinking about buying it in ...
  Brand Awareness, Consumer Electronics, E-Books, Research Summaries
• The Problem with E-BooksAllen Weiss
  Barnes & Noble and others are making a serious attempt at the market for e-books. But they're missing a key element, and it spells problems ahead.
  Customer Behavior, E-Books, Targeting, Websites