Marketing Planning

Marketing Planning: How-to articles covering the latest marketing tactics, tips, and strategies.

• How to Schedule Your Social Media Updates More EfficientlyLilach Bullock
  Less time scheduling social posts means more time creating great social content. Here are some tricks for creating an efficient scheduling process and three tools that can help you get ...
  Marketing Planning, Social Media, Time Management
• How to Build a Master Content Calendar That Covers All Your Bases
  When you need to arrange complex information and track minute details, calendars are awfully helpful. Especially in content marketing.
  Collaboration, Content Marketing, Content Strategy, Marketing Planning, Time Management
• A Tactical Approach to Marketing Strategy: A Marketer's GuidePeter Altschuler
  To plan your marketing, you need a marketing strategy. But how do you create that strategy? You need a tactical approach to understanding where you've been, where you are, where ...
  Marketing Planning, Marketing Strategy, Positioning
• How to Evaluate the Company Behind the Martech Solution (and Why That's Critical)Mollie Kuramoto
  Selecting the right marketing technology is often a messy process with iffy results, but it doesn't have to be. Do the work to evaluate the company behind the product, and ...
  Marketing Automation, Marketing Planning, Marketing Strategy, Technology
• The 2018 Trends Marketing Executives Feel Least Prepared ForAyaz Nanji
  Marketing executives say artificial intelligence, augmented/virtual reality, and voice search are the 2018 trends they feel most unprepared for, according to recent research from Conductor.
  Marketing Challenges, Marketing Planning, Marketing Strategy, Research Summaries
• 'Tis the Season for Data: Holiday Shopping Trends and Predictions [Infographic]Laura Forer
  What are consumers buying for the holidays this year? This infographic explores buying habits from past years to predict how consumers will spend in 2017.
  B2C, Customer Behavior, Marketing Planning, Retail Marketing
• An Eight-Step Guide to Building Your Marketing BudgetMatt Davis
  It's that time of year when marketers are figuring out how to allocate their resources. Here are some important things to keep in mind as you build your marketing budget ...
  Management, Marketing Budgets, Marketing Operations, Marketing Planning
• Five End-of-Holiday-Season Marketing Tactics for a Profitable 2018Hanna Fritzinger
  The home stretch of the holiday season is a unique opportunity to retool digital strategies that carry you into January and beyond. Here's how retailers and marketers can connect with ...
  Content Marketing, E-Commerce, Marketing Planning, Marketing Strategy, Publishing
• Avoid These Four Marketing Budget-Planning Mistakes This SeasonJ.J. Kardwell
  Despite the annoyance, budget planning is an absolute necessity. Without it, you can't proceed or succeed. When planning for 2018, here's how to avoid and correct the top 4 mistakes ...
  AI, Data, Marketing Automation, Marketing Budgets, Marketing Planning, Personas, Sales, Segmentation
• 10 Essential Holiday Marketing Tactics for 2017 [Infographic]Laura Forer
  Nearly one-third of consumers start their holiday shopping in October, and over 70% are finished by early December, according to an infographic by MDG Advertising. Check it out to see ...
  Customer Behavior, Marketing Planning, Marketing Strategy, Mobile Marketing, Multichannel Marketing, Personalization, Social Media