Business Intelligence

Business Intelligence: How-to articles covering the latest marketing tactics, tips, and strategies.

• Four Ways to Use SIC and NAICS Codes to Boost Marketing EffectivenessMimi Miles
  The SIC and NAICS classification systems were developed in an era of relatively little technology, but they provide a useful framework for the hundreds of industry verticals that manufacturing marketers ...
  B2B Marketing, Business Intelligence, Market Research, Marketing Planning, Personas, Research
• Competitive Marketing Intelligence? Yep, There's a Chatbot for That!James A. Gardner
  Collecting marketing intelligence on our competitors and rivals has long been a headache in search of an aspirin. We've had to use Google and scores of standalone tools to conduct ...
  Business Intelligence, Market Research, Marketing Strategy, Research, Technology
• Customer Experience Analysis: How to Retain Your Customers [Infographic]Verónica Jarski
  Studying your current customers can help you learn what to do today to retain more revenue tomorrow.
  Business Intelligence, Customer Experience, Customer Insight, Customer Loyalty, Customer Relationships, Marketing Analytics, Marketing Strategy
• Disruptive Marketing Lessons From the Trojan HorseBarry Strauss
  The story of the Trojan Horse seems a simple tale, but it was a stroke of strategic genius that took concerted effort to pull off. And there are important business ...
  Business Intelligence, Career Management, Chief Marketing Officer, Customer Insight, Marketing Strategy, Research
• Three Steps for Using Your Competitors' Media Coverage to Boost Your Own VisibilityMatt Walker
  Does it frustrate you when your TV screen fills with your competitor's face as he relates pertinent industry insights studded with self-deprecating chuckles? Don't get mad, get even.
  Brand Awareness, Business Intelligence, Career Management, Local Marketing, Press Releases, Public Relations, Social Media, Thought Leadership
• Account-Based Marketing Takes on Inbound: Which Will Win?Louis Gudema
  Inbound marketing has become a favored form of B2B demand generation. But as its popularity continues to grow, so do its issues. Enter account-based marketing as an alternative.
  Account-Based Marketing, B2B Marketing, Business Intelligence, Customer Acquisition, Customer Engagement, Data, Lead Generation, Lead Nurturing, Marketing Analytics, ROI
• How to Mine Social Media for Authentic Market IntelligenceMarcel Florez
  Companies that mine the otherwise hidden person-to-person chatter of social media gain invaluable market intelligence into what consumers really think of their brands and competitors.
  Business Intelligence, Customer Insight, Customer Relationships, Customer Service, Data, Market Research, Product Management, Social Listening, Social Media
• The Most Common Insights That B2B Marketers Use and Their DrawbacksTim Riesterer
  The best insights expose inconsistencies, uncertainties, or knowledge gaps in your customers' thinking. Here are the four most popular types of insight B2B marketers use.
  B2B Marketing, Business Intelligence, Marketing Strategy, Sales
• The Key to Successful Positioning: '3Cs' ResearchLawson Abinanti
  Positioning shouldn't be left to chance. Unless you do your research, your message to the market has almost no chance of getting through and hitting the mark. Here's what you ...
  B2B Marketing, Brand Positioning, Business Intelligence, Channel Marketing, Customer-Centric, Customer Communications, High-Tech Marketing, Marketing Strategy, Positioning, Technology
• How to Spy on Your CompetitionTim Matthews
  Marketers want to know what their competition is up to. Setting up Google Alerts and following your competitor's Twitter feed can get you only so far. So what's the best ...
  Business Intelligence, Customer Insight, Market Research, Marketing Strategy, Research